New Vehicles That Could Affect Your Business
During past auto show seasons, the automotive community has offered several subtle hints of a changing market.
Troy Lee of Troy Lee Designs uses water-based paints to create hip motorcycle helmets. He uses recycled paper and rubber products. But Troy Lee wants to push the envelope more on greenness, just as he does with his designs. Both are good for business, he says. “SEMA is all about being cool,” says Lee. “Being green will be a competitive edge.”
During past auto show seasons, the automotive community has offered several subtle hints of a changing market.
Now more than ever, companies need to be able to react to changing market and business conditions. Tough economic times will continue to bring new challenges to specialty-equipment market businesses, forcing many to make tough decisions that will impact their company’s future operation and growth. The recently launched Aftermarket Industry Benchmarking Program gives SEMA-member companies the industry-specific financial data they need to succeed in this dynamic business environment.
In the specialty-equipment industry, certification often represents a laborious but required undertaking for the selling of aftermarket parts. To ease the process for members, SEMA created and recently revised the Black Book—a guide to achieving emissions compliance status with the California Air Resources Board (CARB) and the U.S. Environmental Protection Agency (EPA).