SEMA News 2.0
A new virtual edition of SEMA News is now available online via SEMA’s website—www.sema.org.
Business
10+2 Initiative for Importing Products Into the U.S.
About this product:
The process of importing products into the U.S. has changed for good. In a webinar entitled “10+2=New Filing Requirements for All Companies Importing Products to the U.S. Now in Effect,” presenter Richard Di Nucci, director of the Secure Freight Initiative for the U.S. Customs and Border Protection (CBP), details the new Importer Security Filing (ISF), commonly known as the 10+2 Initiative, which will directly affect all businesses that import products into the U.S.
Sexual Harassment
About this product:
In its earliest days, the automotive specialty-equipment industry was dominated by men. With a few notable exceptions, women were relegated to the background or given roles as trophy girls, photo models and product presenters. As attitudes changed, however, women gained equal status in virtually every facet of commercial endeavor.
SEMA Education Institute
About this product:
The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff. The “Focus on the Customer: Introduction to Selling” course is the first of the In-Gear Sales and Marketing Series developed by the SEMA Education Institute (SEI) to ensure that both new and veteran retailers know how to attract potential customers and turn them into repeat business.
Retail Display Solutions
About this product:
New point-of-purchase display ideas for your business.
TORA Wrap, August 2009
It is critical that we reach out to our fellow business acquaintances to learn from them, to share our stories of success and failure and to discover those new business opportunities that come from these interactions.
Beyond Theory
About this product:
What if your company had access to some of the brightest minds in your field? What if those minds, students at a major university, were allowed to focus on the creation and development of a product to which your company might eventually have marketing rights? What if the result was bottom-line revenue?
SEMA Measuring Sessions
About this product:
As automakers come out with more models specifically designed for personalization, attending measuring sessions is becoming ever more important for SEMA members. The sessions are an opportunity to get data and ideas for aftermarket products for new vehicles. They’re also a great place to make contacts that could result in future business.
United by Their Passion
About this product:
It seems like everyone gets a trophy these days. Our children’s sports teams don’t keep score anymore; everyone’s a winner just for showing up. The entertainment industry spends so much time staging awards and honors presentations, it’s a wonder that films, TV shows, music and theater still get produced.
Additional Options and Opportunities for Today’s Market
About this product:
First, the obvious: The new-car market—traditionally fertile ground for restylers to cultivate—has become mired in the global recession. Extremely cautious consumers are holding off on big-ticket expenditures, and while reputable economists see glimmers of a rebound, business has yet to fully flex the recovery springboard. Still, some restylers have searched along the boundaries of their expertise to explore avenues they may have overlooked in more fruitful times.
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