Tried and True Merchandising
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Business
Best Practices: OEMs Working With SEMA Companies
About this product:
This is the first in a series of SEMA News stories based on the idea of “Best Practices”—the use of reliable and repeatable methods to ensure business success. In coming issues, we will delve into topics ranging from digital and traditional marketing to employer/employee relations, from getting the most out of trade shows to exploring global distribution. In each case, we will point the way to overcoming what the American Productivity & Quality Center has identified as one of three major hurdles to developing Best Practices: lack of knowledge. And we hope to help in conquering the other two: lack of motivation and lack of skills.
Death of the Gasoline Engine? Not Just Yet
About this product:
These are tough times for automotive performance aftermarket companies. The entire paradigm on which many built their existence—the dominance of the internal-combustion engine—appears to be collapsing.
Actually, however, the best of times for some specialty-equipment companies is yet to come. The internal-combustion engine will still be the dominant powertrain technology for quite a while. Aftermarket firms can continue to benefit from demand for products to make the internal-combustion engine increasingly more fuel efficient.
2010 SEMA Design Awards
About this product:
Car and truck buyers seek the vehicles that best suit their needs, including the need to be individual. While the automakers deliver an amazing variety of products to fit dozens of market niches, they cannot possibly create a unique vehicle for every unique customer. Accessories and performance products fill that void, allowing unlimited and complete personalization of any car or truck.
A Conversation With the SEMA Chairman and the PWA President-Elect
About this product:
The Specialty Equipment Market Association(SEMA) was established in 1963. It serves the industry with market research, as a legislative watchdog, as an educational outlet and as an advocate for the opening of international markets. Its membership has grown to include more than 7,300 companies, including manufacturers, warehouse distributors (WDs), jobbers and retailers serving every automotive niche.
Demystifying Gen Y
About this product:
For John Hotchkis, the “aha” moment came when he did an Internet search for a BMW exhaust. He found two videos on YouTube of BMWs with exhausts from the brand he was considering. They were posted by satisfied customers, not the manufacturer.
2009-2010 SEMA Board of Directors
The 2009-2010 SEMA Board of Directors is an esteemed group of industry professionals, including four newly elect members: Joel Ayres of Truck Accessories Group, Jeff Bates of Bob Cook Sales, Laurel Dasher of Superchips Inc. and Zan Martin of Martin & Co. Advertising. The SEMA Board of Directors will guide the association in addressing the most pressing industry issues for the next two years.
2009 SEMA Show Preview
Every year, buyers flock to the SEMA Show for what is a virtual playground of the best and latest in new products and technology.
Top 10 Merchandising Products Scanned from the 2008 SEMA Show
SEMA used a digital tracking method for the 2008 SEMA Show New Products Showcase, allowing buyers to scan product barcodes with a key fob and receive product details via printout or e-mail.
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