SEMA eNews Vol. 22, No. 24, June 13, 2019

Race Against Your Peers in the Industry Cup Challenge

By SEMA Editors

  Pinewood
The champion can display the trophy for a year with its company name engraved among the winners. It must then be returned in a Stanley Cup-style tradition, as it will be up for grabs again at next year’s Pinewood Drag Races, when the company will have a chance to defend its title.
   

The SEMA Pinewood Drag Race's annual Industry Cup Challenge takes charitable giving to the next level.

Sponsoring companies are split into five divisions, where they race with high-quality, child-built pinewood cars. Each division crowns a winning company, which then goes on to represent that division in an all-out industry race to No. 1.

Everyone is a true winner as the charities (Austin Hatcher Foundation, Childhelp and Victory Junction) continue to help those in need, the disadvantaged children have fun building toy cars, and the industry engages the community in an overwhelmingly positive way.

The industry challengers each have a limited number of entrants in the following divisions:

  • Warehouse Distributors
  • Manufacturers
  • Media Groups
  • Rep Agencies
  • Service Providers

The champion can display the impressive trophy for a year with its company name boldly engraved among the winners. It must then be returned, in a Stanley Cup-style tradition, as it will be up for grabs again at the next Pinewood Drags, when the company will have a chance to defend the title.

The donation cost is $1,000 per sponsoring company. The standard pinewood build rules apply to all competing vehicles. Vehicles are randomly assigned and the race is officiated by SEMA Cares volunteers.

For more information, contact the SEMA Cares staff liaison Lindsay Bianco at lindsayb@sema.org or 909-978-6692.

2018 Industry Cup Challenge Winners

  • Industry Cup Challenge Winner – Hot Rod
  • Media Class – Hot Rod
  • Service Providers Class – LGE*CTS
  • Rep Agency Class – R&R Marketing
  • Warehouse Distributor Class – RSD
  • Manufacturer’s class – A.R.E.
Rate this article: 
No votes yet