By Rachel Tatum
Many of the more than 3,000 media in attendance at the SEMA Show turn to the Online Media Center to learn what exhibitors have planned and determine which booths to visit.
The SEMA Show Online Media Center is now open for SEMA Show exhibitor submissions. Companies exhibiting at the 2019 SEMA Show can submit press releases to generate excitement for Show-related announcements, such as new products, descriptions about vehicle displays, guest and celebrity appearances, product giveaways and more.
This free benefit for exhibitors provides an added exposure opportunity. Many of the more than 3,000 media in attendance at the SEMA Show turn to the Online Media Center to learn what exhibitors have planned and determine which booths to visit. Press releases submitted may also be used in association publications, social-media platforms and promoted to media attendees.
To help press releases get noticed:
- Use a strong, short headline to catch the reader’s attention.
- Keep press releases brief and limited to the facts. Introduce the product or news without added commentary.
- Include a photo. Many editors use only releases that have photos. Submit photos in a high-resolution (300 dpi) image format.
- Always include your booth number and contact information.
An easy-to-read press release with relevant content can create a lasting impression, generate media coverage and ultimately drive traffic to an exhibitor’s booth. Exhibitors can upload their press releases now.