By SEMA Editors
LTAA will host a launch party for its new branding as TORA, at Canyonlands By Night and Day in Moab, Utah, April 18, from 8:00 p.m.–9:00 p.m.
Following an open meeting that included numerous stakeholders and a discussion with the council’s select committee, the LTAA decided to embrace the off-road market. To effect the change, the SEMA Board approved the council’s proposal to be more inclusive and rebrand LTAA as the Truck & Off-Road Alliance (TORA).
As the townhall event in Moab, Utah, draws closer, LTAA will host a launch party for its new branding as TORA. This inaugural event will occur April 18, from 8:00 p.m.–9:00 p.m., at Canyonlands By Night and Day. Make your way to all the action at the kickoff event with an evening of celebration and grandeur.
Feel free to join SEMA at the Town Hall event beginning at 6:00 p.m. at the same venue. Those in attendance can expect drinks, appetizers and giveaways to celebrate the launch of TORA immediately following the SEMA Town Hall meeting in the Canyonlands event center. This is a great opportunity to learn about the council’s latest initiatives and find out how to get more involved with the council and the truck and off-road industry at large.
Canyonlands by Night and Day
1861 N. Hwy 191
Moab, UT 84532
Thursday April 18
8:00 p.m.–9:00 p.m.