SEMA eNews Vol. 20, No. 41, October 12, 2017

SEMA Show Education Days: Friday Can’t-Miss Sessions

By Douglas McColloch

Friday, November 3, marks the final day of the 2017 SEMA Show, but it can also be one of the most productive days of the entire week. Gain valuable business insights by attending SEMA Show Education Days’ Keynote & Coffee sessions. These informal end-of-week gatherings cover a range of key topics, and this year’s sessions will stress the importance of social media as a business component.

“There have been a lot of changes over the past year in social media strategies,” said Corey Perlman, a digital marketing consultant and Keynote & Coffee session leader. “There’s so much noise in the social space these days, so it’s critical that we focus only on the sites where your audience is spending time, and find creative ways to get in front of them. We’ll discuss the sites to double down on, and the ones to ignore.”

Be sure not to miss these engaging Friday sessions:

Mike Michalowicz

Profit First—How to Make Your Business Permanently Profitable (KC2)

Inefficiencies in the workplace can assume many forms, including your company’s accounting methods. This session will examine the flaw in traditional bookkeeping that hinders profitability, and explain a simple fix that puts profit first without altering your business model. Attendees will learn to master a super-simple cash-management system to monitor their company’s financials. Finally, attendees will learn how to leverage Parkinson’s Law of Management to increase productivity and maximize profits.

Presented by: Mike Michalowicz, Profit First Professionals
Time: Friday, November 3, 9:00 a.m.–10:00 a.m.
Where: Upper North Hall, Room N258
Register now.


Corey Perlman

The State of Social: What’s Now, What’s New and What’s Next (KC3)

The world of social media has seen many changes in the past year, and this session will review them, with a particular emphasis on the importance of live video. The relevance of Facebook Live and Instagram Stories will be discussed, as will other social-media sites that may not be worth your investment. Attendees will learn why they need to maintain a dedicated social-media advertising budget, review social advertising strategies that yield the best results and learn to anticipate trends in the social space for 2018 and beyond.

Presented by: Corey Perlman,
Time: Friday, November 3, 11:00 a.m.–12:00 p.m.
Where: Upper North Hall, Room 258
Register now.



Mike Brown

6 Keys to Unlocking and Sharing Your Organization’s Engaging Stories Through Social Media (KC4)

Sharing meaningful content on social media can pose a major time and resource investment for the business owner to build a dedicated user base. Fortunately, there are some basic principles and tactics to make the effort more manageable while keeping your audience engaged. In this session, attendees will learn how to create and organize original content, incentivize their users to participate in creating content and effectively manage content updates and user interactions.

Presented by: Mike Brown, The Brainzooming Group
Time: Friday, November 3, 1:00 p.m.–2:00 p.m.
Where: Upper North Hall, Room 258
Register now.

View the complete lineup of education sessions.

Rate this article: 
Average: 5 (1 vote)