SEMA eNews Vol. 20, No. 24, June 15, 2017

Make Products for the Vehicles Your International Customers Want

By Khesayc Chu

SEMA has available a ’16 Ford Ranger for members to measure in order to create export-ready products. This vehicle is among the most customized vehicles abroad, but not yet sold in the United States.

If you haven’t yet signed up to measure two globally popular vehicles, now is the time to do so. SEMA has available a ’16 Australian-spec 3.2L diesel-powered right-hand-drive 4x4 double-cab Ford Ranger and a ’16 2.7L gasoline-powered left-hand-drive Toyota HiLux double cab with a newly acquired Australian-spec bed. These are the latest two SEMA imports designed to provide members free access to otherwise hard-to-obtain vehicles in order to produce export-ready products.

Schedule a time to measure one or both vehicles in the SEMA Garage. The trucks can also be transported to your facility, if needed.

Ford Ranger Details:

  • U.S. On-Sale Date: Beginning in 2019, seven years after it first went on sale globally.
  • Plant locations: Thailand, South Africa and Argentina. The Ranger to be sold in the United States will be built in Michigan, adding a fourth assembly line.
  • Global Sales: 208,251 in 2015, according to IHS. Sales since the midsize pickup was introduced in 2011 total 662,831. Top markets in terms of units sold include South Africa, Australia, Thailand, Argentina and Brazil.
  • Engines: 2.5L (gasoline) and 2.2L and 3.2L (diesel).
  • Drivetrain: 2x4 and 4x4.
  • Competitors: Other midsize pickups, such as Chevy Colorado, Toyota HiLux, Mitsubishi L200 and Nissan Navara.

Toyota HiLux Details:

  • Plant locations: Thailand and Argentina.
  • Global Sales: 507,260 in 2015, according to IHS. From 2002–2015, sales totaled 5,969,350. Top markets in terms of units sold include Thailand, Saudi Arabia, Brazil, South Africa and Australia.
  • Engine: 2.0L, 2.7L, 4.0L (gasoline); 2.0L, 2.4L, 2.5L (diesel); 2.8L, 3.0L (with or without intercooler).
  • Drivetrain: 2x4 and 4x4.
  • Competitors: Other midsize pickups, such as the Chevy Colorado, Ford Ranger, Mitsubishi L200 and Nissan Navara.

For questions about the Ford Ranger or Toyota HiLux measuring sessions, contact Stephanie Martinez at For more information about SEMA’s international programs, or to choose what additional international vehicles you are interested in measuring, contact Linda Spencer at

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