SEMA eNews Vol. 20, No. 17, April 27, 2017

SEMA Launch Pad Brings Awareness to New Automotive Products

By Katie Carson

Entering its fifth year, the SEMA Launch Pad is the premier young entrepreneur automotive competition offering innovators, inventors and entrepreneurs under the age of 40 a platform at the SEMA Show to pitch their businesses to a panel of iconic industry judges at a live event.


The program has three prize packages all designed to bring awareness and exposure to new automotive aftermarket products on the market. The program’s previous winners attribute much of their success to the SEMA Launch Pad and the key industry relationships they were able to form, the access to business tools and resources, marketing packages and the overall exposure just from participating in the program.

“The SEMA Launch Pad prize package has so many elements that will benefit my new business. There is a good reason that the competition is entitled ‘Launch Pad,’ because the prize package is certainly tailored to provide one. Any Level Lift is a new name in the industry, and the exposure from the news and magazine articles will help get our name out there, showcase our technology and build our brand.”

—Aaron Aldrich, Any Level Lift, 2016 SEMA Launch Pad Winner

Designed to take businesses and products to the next level, the program offers various prize packages with opportunities to receive:

  • A $10,000 award to be used for the benefit of the winner’s business.
  • Free SEMA Show Booth.
  • Free SEMA membership for one year.
  • Increased brand awareness.
  • Facetime with key industry influencers.
  • Access to business tools and resources.

Learn more about the program and this year’s prize packages and apply!

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