By Brendan Gillespie
The New Products Showcase is a top buyer and media destination, making it a must for companies seeking additional product exposure and company outreach.
With less than 90 days before the opening of the 2016 SEMA Show, exhibitors are encouraged to enter products now for the New Products Showcase.
The New Products Showcase is a top buyer and media destination, making it a must for companies seeking additional product exposure and company outreach. SEMA Show management reports that more than half of SEMA Show buyers are influenced to visit an exhibitor after seeing their product in the New Products Showcase.
As one of the most cost-effective ways for companies to build on their Show investment and generate more publicity, the New Products Showcase pays dividends year-round. All of the products in the Showcase are photographed and featured in SEMA News and on www.SEMAphotos.com. Every product entered in the showcase features detailed product information, as well as traditional descriptive signs, adding a layer of convenience for buyers and media. They will also be promoted to the media and utilized for the product information available to buyers at the Show.
In addition to highlighting the industry’s newest releases, the New Products Showcase includes a Featured Products category for exhibitors to highlight their signature products or best sellers. Featured Products may be previously introduced products and do not need to qualify as new.
The best part is that your first product entry in the New Products Showcase is free! All additional entries are $75 per product category if entered by Friday, October 7, after which, the fee is $150 per product category.