SEMA eNews Vol. 18, No. 34, August 20, 2015

Promote Your Celebrity Appearance—Deadline September 4

  Jeff Gordon
NASCAR's Jeff Gordon addresses the crowd at the 2014 SEMA Show as a celebrity guest of Axalta Coating Systems.
   

By Gina Ledesma

Let SEMA know about the special attraction or famous guest appearance at your booth by submitting the Celebrity Appearance Notification form by Friday, September 4.

By promoting special appearances such as industry icons, TV personalities, celebrities or famous vehicles, SEMA Show exhibitors can gain additional exposure and drive booth traffic at the Show.

Use the notification to have your special appearance publicized. Simply include your company name, booth number, the date and time that the special personality or attraction will be available to Showgoers. The information will be provided to attendees and media during the Show.



A common reason that companies host a celebrity is to drive booth traffic by providing buyers with a identifiable, visual connection of the company's target market. However, celebrities are not the only tactic that draws buyer attention.

SEMA Show research identifies giveaways as one of the most effective methods to attract buyers. In fact, 2014 SEMA Show buyers cited freebies among the top five leading reasons for them to visit an exhibitor’s booth, along with product or vehicle displays, product demonstrations and a unique booth layout/design.

Questions? Contact Gina Ledesma at ginal@sema.org or 909-978-6668.

Exhibitors can learn how to get the most out of their 2015 SEMA Show, as well as additional options to reach buyers, by contacting an account rep at sales@sema.org or 909-396-0289.

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