SEMA eNews Vol. 18, No. 33, August 13, 2015

Tools to Maximize Pre- and Post-Show Buyer Outreach

  CompuSystems
Using the scanner app—available for smartphones and tablets or as a compact smartphone rental—exhibitors can simply scan a badge or enter an email address and their contact information will be downloaded to the device.
   

By Jason Catullo

CompuSystems has lead-management tools that help exhibitors track which buyers visited their booth, the products they want and how to contact them after the Show.

In addition to aiding with buyer tracking and connecting with leads, CompuSystems’ TrafficMax provides pre-Show promotional services used to drive booth traffic. The system allows exhibitors to target buyers and deliver customized marketing messages to specific audiences.

Using the scanner app—available for smartphones and tablets or as a compact smartphone rental—exhibitors can simply scan a badge or enter an email address and their contact information will be downloaded to the device. The scanning service is designed to conveniently capture, qualify and view leads in real time, whether the user is on or off the SEMA Show floor.

For pricing and more information, access the Lead Retrieval Scanner Rental form, part of the 2015 SEMA Show Exhibitor Services Manual.

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