SEMA eNews Vol. 18, No. 21, May 21, 2015

Exhibitors: Get More Exposure Through Exclusive Feature Vehicle Program

By Becca Butler

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Featured vehicles can help buyers visualize how products enhance the styling and functionality of cars, trucks and SUVs, and they can drive more traffic to a booth, increase brand awareness and generate additional media coverage.

SEMA Show exhibitors can gain additional exposure and generate interest by displaying a vehicle adorned with their products in a featured location outside the Las Vegas Convention Center. Featured vehicles can help buyers visualize how products enhance the styling and functionality of cars, trucks and SUVs, and they can drive more traffic to a booth, increase brand awareness and generate additional media coverage.

All vehicles must adhere to the Feature Vehicle Program Rules and Regulations. Applications must include a digital photo or rendering of the vehicle, all owner and driver information and completed payment information ($399 for SEMA or TIA member companies; $499 for non-members). Exhibitors can apply for a feature vehicle space on the SEMA Show website. The application deadline is Friday, September 18, and applicants will be notified on or prior to October 9 regarding their status.

Submitting a feature vehicle application does not guarantee that the vehicle will be accepted into the Show. Acceptance of SEMA Show feature vehicles are at the sole discretion of SEMA Show management.

For additional information, email featurevehicle@sema.org or connect with your account rep at sales@sema.org or 909-396-0289.

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