By Amanda Gubbins
Education Day will consist of 24 sessions, led by some of the biggest names in hot-rod parts manufacturing, including Comp Cams, Holley, MSD and more.
This year, SEMA will give one of its established and successful programs a new twist by opening it up to the next generation of hot-rod innovators. The Hot Rod Industry Alliance (HRIA) Education Day is one of the council’s longest-standing events, consisting of 24 sessions led by hot-rod parts manufacturers. These experts, from companies including Aeromotive, Borgeson and Edelbrock, educate attendees about product features, benefits and installation guidelines in a casual, small-group setting.
The 2015 event will take place Friday, March 6, from 9:00 a.m.–5:00 p.m. at the Detroit Autorama. Education Day coincides with the Autorama’s own Student Career Day and for the first time, automotive instructors and students in attendance are invited to join HRIA for the free product training at Education Day. Including the students in this event will allow them to gain an advantage on their product knowledge and interact with accomplished hot-rod manufacturers and retailers.
HRIA Chair John McLeod believes this is an important outreach opportunity complementing HRIA’s Futures in Hot Rodding initiative—a program designed to broaden the group’s scope by connecting students with career opportunities in the industry.
“This is the first step to try to give the younger generation a peek at what’s going on,” he explained.
For those already working as hot-rod retailers, McLeod is confident the event can provide valuable insights into selling more parts.
“Don’t miss it,” he said. “It’s an opportunity to get very detailed information from some of the top manufacturers in the industry.”
For more information about Education Day or HRIA, contact Council Director Jim Skelly.