By SEMA Editors
Jody S. of Nampa, Idaho, celebrates after winning this year’s Jeep giveaway sweepstakes. Photo Credit: Omix-ADA/Rugged Ridge
Rugged Ridge gave away a custom ’14 Jeep Wrangler Unlimited as part of a sweepstakes held at the company’s Off-Road Success Center during the 2014 SEMA Show in Las Vegas.
This year’s winner, Jody S. of Nampa, Idaho, received the custom Jeep valued at more than $45,000. The Jeep is equipped with Rugged Ridge’s latest Summit restyling package and other key products, including Rugged Ridge’s XHD Modular Bumper and heavy-duty winch, an upgraded rear tire carrier, fender flares and XHD snorkel.
Jody won the Jeep after successfully starting the vehicle with the key given to him as one of several semifinalists selected earlier in the week. Leading up to the giveaway, each contestant was given the opportunity to qualify as a semifinalist by attempting to start the Jeep using a temporary key they received after entering the contest at Rugged Ridge’s Off-Road Success Center.
Video footage from the contest winner can be found on YouTube.