SEMA eNews Vol. 17, No. 45, November 6, 2014

SEMA Award Spotlights Show’s Hottest Vehicles

  SEMA Award Winners
The 2014 SEMA Award winners were announced. Accepting the award (from the left) were Alan Batey, president GM North America, global Chevrolet brand chief for the ’14/’15 Chevrolet Silverado; Jeff Conrad, senior vice president and general manager of the Honda Division for the ’15 Honda Fit; Pietro Gorlier, president and chief executive officer-MOPAR brand service, parts and customer care, Chrysler Group for the ’14/’15 Jeep Wrangler and Dave Pericak, Mustang chief engineer for the ’15 Ford Mustang.
   

By SEMA Editors

This year’s SEMA Award for the top-trending vehicle models in four categories were announced on the opening day of the 2014 SEMA Show. The Ford Mustang was named Hottest Car, the Honda Fit took the Hottest Sport Compact honors, the Chevrolet Silverado won Hottest Truck and the Jeep Wrangler received the Hottest 4x4-SUV award.

“The SEMA Show has always been the annual event where the newest and most innovative products are seen first,” said Chris Kersting, SEMA president and CEO. “The SEMA Award celebrates the industry’s unique ability to identify and set the trends that influence consumers worldwide.”

The SEMA Award recognizes vehicle models that specialty-equipment manufacturers believe are the best platforms for accessorization and that showcase the year’s coolest products. It also underscores the cooperative relationship between the automakers and SEMA-member companies.

“Now in its fourth year, the SEMA Award helps guide consumers toward the hottest-trending and most accessory friendly vehicles on the market,” added Kersting. “Our Show exhibitors are industry visionaries who determine the winners of the SEMA Award. The booth space is a ballot, and the vehicles they choose to showcase in their booths are a vote. The most prominent models in each category are the winners.”

The 2014 SEMA Show features more than 2,400 exhibiting companies that manufacture thousands of products designed to improve performance, safety and convenience, as well as those that enhance appearance and comfort. While products are available for every make and model, exhibitors are investing more in the Ford Mustang, Honda Fit, Chevrolet Silverado and Jeep Wrangler than any other vehicles. Consumers, therefore, can expect to find great specialty products for accessorizing these vehicles.

To learn more about the SEMA Award winners and the products that are available for them, visit www.sema.org/semaaward.

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