Light-truck product manufacturers provided media representatives and editors with a preview of their newest products during the first-ever Truck and Off-Road Alliance’s (TORA) Media Preview.
By SEMA Editors
SEMA’s Light-Truck Accessory Alliance (TORA) hosted its first-ever Media Preview event on Monday, November 3, at the Las Vegas Convention Center. Automotive reporters and editors were granted special access to visit with TORA’s exhibiting manufacturers, the day before the 2014 SEMA Show officially opened its doors.
During this limited engagement, exhibitors introduced their newest products to journalists and introduced reporters to top executives and key personnel to provide technical details and background information. These focused meetings were designed to ensure editors and reporters got the early scoop on what attendees will see at this year’s Show.