By SEMA Editors
The Toyo Tires Treadpass will feature nearly 30 custom vehicles.
Toyo Tire U.S.A. Corp. will once again have a major presence throughout the 2014 SEMA Show in Las Vegas. The company will be showcased in three areas: the main Toyo Tires display (booth #40041) located on the first floor of the South Hall; the Toyo Tires Treadpass connecting the Central and South Halls; and the Toyo Tires display (#63103) outside in front of the South Hall.
Toyo Tires Display (South Hall)
The centerpiece of the Toyo Tires main booth this year will be BJ Baldwin’s custom-built pre-runner, Loki, doing a wheelie on new Toyo Open Country R/T tires. Loki will be in front of a massive video wall featuring “#RecoilTwo,” “Two of Us” and other high-energy videos. Attendees can also expect to see one-of-a-kind car builds by renowned domestic and international tuners.
The Toyo Tires booth will feature meet-and-greets with champion off-road racers and popular UFC fighters. Current signers include Off-Road Champion BJ Baldwin and six-time X-Games gold medalist and off-road truck racing pro Jeremy “Twitch” Stenberg. Also appearing will be UFC bantamweight champion TJ Dillashaw; UFC flyweight champion Demetrious “Mighty Mouse” Johnson; UFC featherweight Chad Mendes; UFC light heavyweight Dan Henderson; and UFC lightweight Donald “Cowboy” Cerrone.
Toyo Tires Treadpass Exhibit
The Toyo Tires Treadpass connects attendees to the South and Central Halls. Visitors can check out nearly 30 custom vehicles and then recharge their bodies and their mobile devices in the Recharge Lounge, which will feature an oxygen bar and charging stations, as well as massage therapists, Tuesday through Thursday.
Toyo Tires Outdoor Display
The yet-to-be-unveiled Toyo Tires display in front of the South Hall will offer a video and photo experience, Tuesday, November 4. Whether in an official Toyo Tires display or walking through the Las Vegas Convention Center, the brand will be seen on hundreds of vehicles, including those in major exhibitor booths, such as Honda, Hyundai, Ford and Scion.