SEMA eNews Vol. 17, No. 27, July 3, 2014

U.S. Products Wanted for Booming Chinese Off-Road Market

By Linda Spencer

  china
  china
Fullsize pickups, including the Ford Raptor and Toyota Tundra, and Jeep Wrangler and Land Cruiser are the vehicles of choice for truck enthusiasts in China.

The specialty-equipment market in China is booming, with perhaps no sector growing at a faster pace than the off-road market. Fullsize pickups, including the Ford Raptor and Toyota Tundra, and Jeep Wrangler and Land Cruiser are the vehicles of choice for truck enthusiasts.

With some distributors reporting 30% growth per year, more companies are jumping into the business, and each is trying to distinguish their business from the others by reaching new areas geographically (inland and other underserved markets), carrying products that are not yet on the market and getting into new markets, such as ATVs. This provides opportunities for U.S. manufacturers. Join us for the upcoming 2014 SEMA China Business Development Tour to Beijing and Shanghai.

SEMA members can connect with Chinese companies through face-to-face meetings with distributors at venues in both Beijing and Shanghai on 2014 SEMA China Business Development Tour. Limited slots and subsidies are available for qualified companies.

Benefits for participating SEMA members include:

  • A first-hand look at the developing specialty-equipment market and an opportunity to meet with pre-vetted distributors and retailers from throughout China during stops in Shanghai and Beijing.
  • The opportunity to exhibit at two events:
SEMA China Business Development Conference at Beijing-based Tuner Tribe.
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SEMA Pavilion at the Shanghai-based China Auto Salon (CAS).

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The U.S. Department of Commerce has partnered with SEMA to promote and subsidize the participation of U.S. specialty-equipment companies at the SEMA China Business Development Tour. Firms that certify the products promoted at the SEMA China Business Development Tour contain a minimum of 51% U.S. content may be eligible for a $1,250 grant per company and an additional $250 grant for each additional person from the same company.

Program costs include booth space at both events, hotel, meals, interpreters, access to buyers from throughout China and a bullet train from Shanghai to Beijing (flights to and from the United States are not included).

Register now for the 2014 SEMA China Business Development Tour. For more information, contact Linda Spencer at lindas@sema.org or visit sema.org/china.

Read the 2013 SEMA post-show report.

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