By Della Domingo
SCORE International is bringing the thrill and excitement of its legendary flagship event, the Baja 1000, to the 2014 SEMA Show. Off-road activities will take place in Las Vegas throughout the week of the SEMA Show, November 4–7, 2014, culminating with the 2014 SCORE Baja 1000 live race qualifying event.
“We are excited and honored to have such an iconic group within the off-road industry join us at the SEMA Show,” said Chris Kersting, SEMA president and CEO. “The Baja 1000 represents the top tier in the industry. Its racers and partners will bring to the SEMA Show an unsurpassed level of talent that we are looking forward to seeing.”
The SEMA Show SCORE Baja 1000 Experience will include a 70,000-sq.-ft. desert racing exhibit outside of the Las Vegas Convention Center’s South Hall. On display will be dozens of Baja 1000 Trophy Truck and Class 1 race vehicles, exhibits from leading off-road and desert racing companies, the SCORE transporter, a huge stage, a massive SCOREvision where SCORE Dirt Live HD will be streaming, press conferences, autograph sessions and an interactive SCORE Baja pit crew competition area. Trophy Truck qualifying for the 2014 Tecate SCORE Baja 1000 will take place Tuesday evening, November 4, on a specially designed course around Las Vegas Motor Speedway (LVMS). The course will start and finish on the LVMS off-road track. The 3.6-mile course will incorporate off-road, dirt and asphalt elements, utilize two race courses and require the drivers to turn on their lights and qualify in the darkness of the Las Vegas night.
“We can’t thank SEMA enough for this incredible opportunity to showcase SCORE and the world’s greatest desert racers,” said Roger Norman, CEO of SCORE. “As the automotive industry’s premier gathering place, the SEMA Show is the ideal venue to host our event and share the world of the SCORE Baja 1000."
As a trade-only event that is not open to the general public, the SEMA Show is where manufacturers and buyers of automotive specialty parts and equipment gather to do business each year. The event attracts more than 130,000 industry professionals from more than 130 countries each year.
All of the festivities will be taped for a special one-hour television show to air on the CBS Sports Network, December 21, at 9:00 p.m. (EST)—the week before the actual Tecate SCORE Baja 1000 race is shown, December 28, at 9:00 p.m. (EST). The CBS Sports Network is the home of the SCORE World Desert Championship broadcasts in the United States. The programs also air throughout the world across numerous licensed network platforms.