SEMA eNews Vol. 17, No. 20, May 15, 2014

How to Obtain Maximum Media Exposure at the SEMA Show

By Monica Terlouw

  summitExhibitor Summit attendees were given insight into helping maximize media coverage at the SEMA Show.
   

Leading media representatives offered exhibitors tips and insight to help maximize media coverage at the SEMA Show during the recent Exhibitor Summit. Some of the tips included:

  • Supply print journalists with simple word documents with high-res jpegs. Avoid PDFs, EPSs and other file formats that are difficult to copy and paste or have limited compatibilities.
  • Call the media back. Companies featured in the media are typically those who called back in a timely manner. Surprisingly, companies often do not return phone calls, which means they will not be included in the coverage.
  • Participate in the New Products Showcase. All three of the media panelists said that they rely on the showcase for content. Since exhibitors can submit one product at no cost, it's a no-brainer!
  • Develop a relationship with key targets. Set realistic goals and rather than trying to be included in all media outlets, target those that are relevant to your product. Then, develop a relationship with those editors. It's unlikely that you will see results overnight, so cultivate a relationship and plan for the future.

Those at the summit received a handout with additional tips. Exhibitors can obtain a copy of the handout by contacting their account rep at 909-396-0289, or e-mail sales@sema.org.

Monica Terlouw is the SEMA account rep for the SEMA Show's Collision Repair & Refinish, Hot Rod Alley, and Restyling & Car Care Accessories sections. She can be reached at monicat@sema.org or 909-978-6695.

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