SEMA eNews Vol. 17, No. 7, February 13, 2014

Movers & Shakers: PRI Apparel and Merchandise Available Online; MAHLE's New Name for Aftermarket Tool Division

PRI, PRI Gear Online
Piston Driven Manufacturing's newly launched PRI Gear online offers a full line of racing-inspired products. 
 
   

PRI Apparel and Merchandise Available Online
Piston Driven Manufacturing—the officially licensed manufacturer of Performance Racing Industry (PRI) apparel and related merchandise—announced the launch of PRI Gear online. PRI Gear offers a full line of racing- and vintage-inspired products.  

“It is our objective to develop quality industry inspired designs that not only relate to our industry but be comfortable and fun to wear,” states Tim Sousamian of Piston Driven. Check out the full line of offerings online at www.PRIgear.com.

MAHLE Service Solutions, the Official Name for MAHLE's Aftermarket Tool and Equipment Division

 

MAHLE Team Leader Bill McKnight gives an example of how the company leverages OE technology and applies it to the aftermarket performance business.

   

MAHLE Aftermarket Inc. has announced that MAHLE Service Solutions is now the official name for the company’s division specializing in the tool and equipment segment. MAHLE RTI, formerly RTI Technologies located in York, Pennsylvania, was purchased January 1, 2013, and is a key component of the new division.

According to Max Dull, general manager for MAHLE Service Solutions in North America, the MAHLE RTI name will transition fully under the MAHLE Service Solutions banner at AAPEX 2014. Dull points out that the new division name will not affect the company’s brand names currently on the market. Those include Arctic PRO A/C service equipment, NitroPRO nitrogen tire inflation systems and FluidPRO fluid exchange systems.

“We are excited to share with the aftermarket the new name for our tool and equipment division which is all about providing solutions to the difficult challenges that technicians face each day,” said Dull. “The new name also positions us for future growth beyond our current offering of automotive maintenance equipment.”

MAHLE Service Solutions, as a division of MAHLE Aftermarket, specializes in the development, manufacturing and distribution of automotive maintenance equipment, including air-conditioning service, fluid exchange and nitrogen tire-inflation systems. The MAHLE Aftermarket business unit specializes in spare parts, harnessing the company's experience in the series production of original equipment and applying the technology to its automotive aftermarket product range. During the recent Media Trade Conference, hosted by SEMA's own Motorsports Parts Manufacturers Council (MPMC), team leader Bill McKnight highlighted a prime example of leveraging OE technology into MAHLE's aftermarket performance business.

Brenton Productions and MAVTV Announce Partnership
MAVTV and Brenton Productions have teamed up to provide the latest trends in the automotive world and the best in automotive "how-to" television programming. Brenton Productions’ "Two Guys Garage" TV programming begins airing June 6, 2014. All new episodes of "Two Guys Garage" will air on the Friday night, prime-time block of automotive programming on MAVTV and again on late morning Sundays.

Frank McGonagle, chairman of Brenton Productions commented, “We have been looking for a network partner that serves the racing and automotive enthusiast markets. There has been a void in the space for over a year and the team at MAVTV has the knowledge and programming line up that serves the market and eliminates that motorsports programming vacuum. We are very pleased and excited to partner with MAVTV to distribute our programming. Consistent air times are very important to our clients and we will be able to provide that with our partners at MAV.”

Comedian Christopher Titus Returns to Goodguys Gazette

  Christopher Titus, Goodguys
Christopher Titus has rejoined the Goodguys Gazette after a 12-year hiatus.
   

Christopher Titus has rejoined the Goodguys Gazette after a 12-year hiatus. Titus will regale Gazette readers with a brand-new, hilarious monthly column entitled, "From the Combustion Lounge" beginning with the May 2014 issue.

Since his last column in 2002, Titus, a native of Newark, California, has toured extensively, bringing his signature brand of satirical, dysfunctional comedy to fans worldwide. His new stand-up show, “The Angry Pursuit of Happiness” is currently touring America. Check out the latest tour dates.

In addition to his one-man shows, Titus appeared in 2007 as the lovable character Brody in the primetime ABC series “Big Shots.” He has also thrived as a character actor in the films “Killer Klowns from Outer Space,” “Scar” and “Remarkable Power.” He also hosts the “never unbiased, always unbalanced” podcast “The Combustion Lounge” available on his website www.christophertitus.com.

Vincent Pistonetti Joins ReadyLIFT Marketing Team
ReadyLIFT Suspension Inc. announced that Vincent Pistonetti has joined the marketing team to further further expand the marketing efforts of ReadyLIFT street- and off-road product lines. Pistonetti has spent the past four years with K&N Engineering, where he was instrumental in coordinating marketing and advertising programs.

Pistonetti is ready to design and implement new marketing and branding strategies across the full spectrum of advertising mediums for ReadyLIFT. “I am very excited to take on this new challenge, and I look forward to collaborating with the wealth of knowledge and experience already driving ReadyLIFT forward", he stated. "It is truly a privilege to work with a company that has such a large array of high-quality product lines as well as one as respected in the industry as ReadyLIFT,” continued Pistonetti.

Automotive Lift Institute Certifies 100th Lift Inspector

Automotive Lift Institute, Nicholas Lewandowski
Nicholas Lewandowski of Allied Inc. is the 100th lift inspector who has been certified through the ALI Lift Inspector Certification Program.
 
   

The Automotive Lift Institute (ALI) announced that the 100th lift inspector has been certified through the ALI Lift Inspector Certification Program. Nicholas Lewandowski of Allied Inc. in Ann Arbor, Michigan, was the 100th lift inspector to complete the program. More than 650 additional candidates—representing 417 companies across the United States and Canada—are enrolled in the program and working toward certification. Enrollment grew significantly in the final week of 2013, when 45 new companies signed up.

“The first full year of the Lift Inspector Certification Program was in 2013, and we made great progress,” says R.W. “Bob” O’Gorman, ALI president. “We set out to build a resource for lift users, and there is now a stable of 100 Certified Lift Inspectors ready to provide service whenever and wherever inspections are needed. I’m happy to welcome Nicholas to the Certified Inspector family and look forward to hitting many more milestones as the current candidates work their way through the program.”

The ALI Lift Inspector Certification Program was launched in late 2012. Lift inspectors certified by ALI have been tested to prove they are competent to thoroughly inspect vehicle lifts in accordance with the ANSI standard governing vehicle lift inspection and in support of OSHA’s General Duty Clause, as well as provincial requirements in Canada. For more information about the ALI Lift Inspector Certification Program, visit www.autolift.org/certified-inspectors.php.

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