SEMA eNews Vol. 17, No. 1, January 2, 2014

Movers & Shakers: Auto Scholarship PSAs to Air During “Two Guys Garage” and “Truck U”

Auto Scholarship PSAs to Air During “Two Guys Garage” and “Truck U”
“Two Guys Garage”
and “Truck U” will air public service announcements beginning January 4 promoting the virtues of education and the availability of scholarships for people seeking careers in the auto care industry. The public service announcements—created for the University of the Aftermarket Foundation by Brenton Productions, producers of “Two Guys Garage” and “Truck U”—share information about the auto care industry scholarships available at www.automotivescholarships.com. To view the University of the Aftermarket Foundation public service announcements online, visit the foundation’s YouTube channel at www.youtube.com/UofAFoundation.

  Premier Street Rod, 1957 truck
Premier Street Rod produced a rendering of a ’57 truck that the company will build to promote the new truck-body line.
   

Premier Street Rod’s Interactive Build to Promote New Truck Bodies
Premier Street Rod (Lake Havasu, Arizona) announced that it now manufactures ‘55–‘59 Chevrolet all-steel GM-licensed truck bodies. The company expects the price range to be similar to the ‘47-‘53 truck bodies that Premier has manufactured for several years. The company produced a rendering of a ’57 truck that the company will build to promote the new truck-body line. The progress of the build will be posted on the company’s website, www.premierstreetrod.com, and fans can follow the build and ask questions on how to install specific parts.

Bridgestone Retail Operations to Rebrand Expert Tire Locations
Bridgestone Retail Operations (BSRO) will rebrand 63 of its Expert Tire locations to Firestone Complete Auto Care stores and two Expert Tire locations to Hibdon Tires Plus stores. According to BSRO, the Firestone Complete Auto Care brand received attention this past year following the launch of the “Drive a Firestone” brand campaign. BSRO expects the conversion to be completed by Q2 2014. The products and services offered by all BSRO stores – Firestone Complete Auto Care, Tires Plus and Wheel Works – will remain the same during and following the transition.

Painless Performance and InGear Media Team-Up
Painless Performance
has selected InGear Media to assist with media and promotional support for 2014, According to the companies, InGear Media will help Painless target the best media outlets, including print and Internet, as well as other projects and opportunities for the Painless product mix and promotional plans. “With our aggressive marketing and media plans for the future, Todd Ryden and InGear will be able to assist Painless in filtering through the multitude of media outlets, projects and opportunities to best fit our goals and new product mix,” said Adrian Murray, President of Painless Performance.

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