By Linda Spencer
Part of the SEMA Middle East Business Development Conference includes a tour of local shops and the opportunity to meet with buyers from throughout the region.
SEMA manufacturing members have the opportunity to meet pre-vetted buyers from throughout the Middle East at the third SEMA Middle East Business Development Conference being held in the United Arab Emirates, March 11–14, 2014.
Motorsports and vehicle personalization have a strong and growing base throughout the region, and a quick drive around Dubai or Abu Dhabi would surprise any gearhead with the wide variety of customized vehicles traveling the roads. Off-roading is also extremely popular throughout the region, with SUVs and pickup owners heading into the desert.
The cost to participate in the SEMA Middle East Business Development Conference is $3,000, with the U.S. Department of Commerce providing a $1,000 grant to defray costs for qualified companies.
The complete excursion to the United Arab Emirates (UAE) will include a tour of local shops and the opportunity to meet with buyers from throughout the region. Last year’s event—which sold out—included buyers from the UAE, Saudi Arabia, Bahrain, Kuwait, Qatar, Oman, Jordan, Lebanon and Egypt.