SEMA eNews Vol. 16, No. 22, May 30, 2013

Movers & Shakers: New Web Series Celebrates America's Classic Roads and Vehicles; BMI Racing Partners With WyoTech

Compiled by Jason Catullo

New Web Series Celebrates America's Classic Roads and Vehicles
A new web series produced by American Collectors Insurance, "American Detours," highlights some of the most scenic roads and favorite detours across America while behind the wheel of some of the most classic American rides available. During the show's most recently added third episode, "American Detours" hosts cruise around Pennsylvania's Brandywine Valley in a head-turning ’68 Shelby Cobra. The vehicles planned for upcoming episodes are a '65 MGB Roadster and a '70 Plymouth Road Runner. 

  BMI Racing, Sarah Burgess, WyoTech
Through a new partnership with WyoTech, driver Sarah Burgess of BMI Racing will speak to new and returning students during orientation about her career and about working hard to achieve goals at WyoTech campuses in Laramie, Wyoming, and Blairsville, Pennsylvania.
   

Sarah Burgess, BMI Racing and WyoTech Form Partnership
Sarah Burgess and BMI Racing formed a partnership with WyoTech, a technical school that offers training in the automotive, diesel, collision/refinishing, motorcycle, marine and contraction trades. WyoTech is the title sponsor of the ’13 Ford Mustang for the Xtreme Drift Circuit and Hot Import Nights this year in which Burgess will compete. In addition, Burgess will head to WyoTech campuses in Laramie, Wyoming, and Blairsville, Pennsylvania, during orientation and speak to new and returning students about her career and about working hard to achieve goals. 

University of the Aftermarket Foundation Funds $110,000 of Scholarships, Grants
The University of the Aftermarket Foundation has supplied $110,000 toward the scholarships and grants located on the Automotive Aftermarket Scholarship Central website, www.automotivescholarships.com. The donation, which is double the support the foundation has provided in the past, will be used to help aspiring students take the first step into the aftermarket by funding vocational school and university scholarships. In addition, matching grants will be funded for young technicians who have worked in the industry for at least six months.

Marion Holt, Hastings Manufacturing
Hastings Manufacturing Co. named Marion Holt to its global sales and business development team as vice president of business development.
 
   

Hastings Manufacturing Names Marion Holt Vice President of Business Development
Hastings Manufacturing Co. announced that the company added Marion Holt to its global sales and business development team. Holt was named vice president of business development and will report to Bob Kollar, president and CEO. In this capacity, Holt will be responsible for complete management of the company's sales and marketing in the U.S., Canadian and Australian aftermarkets. Holt brings more than 30 years of sales, marketing and management experience to Hastings. He most recently served as vice president of sales for Melling Engine Parts. Holt has also served as program chair and on the board of directors for the Production Engine Remanufacturers Association (PERA).

Holley to Celebrate 110 Years During Hot Rod Power Tour
Holley Performance Products has announced its participation in the 2013 Hot Rod Power Tour, which includes Holley's display trailer set up at every stop. The Holley-sponsored checkpoint at Birmingham, Alabama, Wednesday, June 25, will include the celebration of the company's 110th anniversary of business. The celebration will include an autocross, sponsored by Holley and Mothers Polish, in the parking lot of the Hoover Metropolitan Stadium where drivers can test their skills. Holley will officially kick-off its birthday celebration with cake for attendees (while it lasts) at its display trailer from 3:30 p.m.–4:30 p.m.  

  Goodguys, Hot Rodders of Tomorrow
The Hot Rodders of Tomorrow Engine Challenge will be held for the first time ever at a Goodguys' event during the upcoming Goodguys 20th Summer Get-Together.
   

Hot Rodders of Tomorrow Engine Challenge Featured at Goodguys' Event
The Hot Rodders of Tomorrow Engine Challenge will be held for the first time ever at a Goodguys' event during the upcoming Goodguys 20th Summer Get-Together presented by Specialty Sales at the Alameda County Fairgrounds in Pleasanton, California. The Engine Challenge is a timed competition between two, six-man high school teams to see which one can tear down and rebuild a V8 Chevrolet engine the fastest using only hand tools. Joining the mechanical mayhem will be live music from the Diablo Valley College “Rhythm, Rock & Blues Review.” The live stage performance features 25 bands comprised of music students from Concord’s well-known Junior College. Various genres are represented, including rock, jazz, Motown, doo wop, country western and more. The bands will play live from 11:00 a.m.–4:00 p.m., Saturday, June 1.

Ringbrothers Selects Kahn Media for PR Outreach
Ringbrothers LLC has selected Kahn Media to handle the company's public relations, media outreach, strategic communications and social media marketing. Specifically, Kahn Media will work with Ringbrothers to promote new vehicle debuts and product announcements, ramp up the company’s social media presence and publicize its accessories and exterior-styling components. “Promoting our products to the right audience is crucial to the success of our company,” said co-owner Mike Ring. “We spend thousands of hours making sure every line, gap and panel is perfect on our halo cars and every component we manufacture works flawlessly, but communicating that attention to detail can be a challenge. Between its reputation as an automotive PR agency and cross-promotional opportunities with other Kahn Media clients that are also our sponsors, we think this is a great fit.”

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