SEMA eNews Vol. 16, No. 22, May 30, 2013

Build Better Relationships Using Consumer Financing

By SEMA Editors

Companies that have implemented promotional credit programs can gain significant advantages over their competitors. Just like major retailers, automotive specialty-equipment businesses with financing available enjoy benefits that contribute to company profits and long-term success.

One of the major benefits of a credit program that members can leverage is the relationship-building aspect of providing consumer financing. GE Capital Retail Bank Payment Solutions reports that establishing long-term relationships with customers is among their clients' highest priorities. A credit program is highly recommended as a tool to building bonds and establishing trust. Here's how:

  • GE Capital Retail Bank's CarCareONE will help customers afford the accessories and repairs that they want and need, even if they are low on cash.
  • CarCareONE-qualified customers can receive six-months deferred interest on purchases of $299 or more. Customers can use GE Capital Retail Bank's money interest-free, if they pay off the balance within six months.
  • Customers who are approved for the financing program have an open line of credit to use again and again at the store. They can come in anytime for parts, services and repairs and receive the same six-month deferred-interest offer on purchases of $299 or more.

CarCareONE helps businesses help their customers get what they need, while strengthening their rapport as a trusted business that helps make automotive parts and services more affordable. It's a valuable tool that benefits the business and its customers.

Companies that don't currently offer a financing program are encouraged to contact the GE Capital Retail Bank National Sales Team at 866-209-4457 and find out how better relationships are built using consumer financing. 

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