SEMA eNews Vol. 16, No. 7, February 14, 2013

Movers & Shakers: Aaron Hahn Named Power Automedia Publisher; Prestolite Performance Selects Don Barry as President

  aftermarket news, automotive aftermarket news, aftermarket business
Power Automedia hired industry veteran Aaron Hahn as publisher.
   

Compiled and Edited by SEMA Staff

Power Automedia Names Aaron Hahn as Publisher
Power Automedia has hired industry veteran Aaron Hahn as publisher. Hahn spent 10 years as a key member of the sales team at ProMedia Publishing, most recently as publisher of Fastest Street Car magazine. He will operate out of the company's Murrieta, California, home office. Power Automedia's Vice President Jason Snyder stated, “We are very pleased to announce the hiring of Aaron Hahn as publisher. With more than 10 years of automotive advertising account management and publishing experience, in addition to being a lifelong enthusiast, he will provide an immediate impact to our growing portfolio of online magazines. Aaron is primed to hit the ground running in the burgeoning digital media market, and we’re happy to welcome him to the Power Automedia team.”

Racer Media & Marketing Inc. Partners With Car Guy Nation
Racer
Media & Marketing Inc.
, publisher of Racer magazine and Racer.com,
has partnered with Car Guy Nation to help establish a revenue-sharing
opportunity, which, according to Racer Media & Marketing, allows the company to monetize
its content with membership referrals to Car Guy Nation. "Racer magazine
was reacquired by its founders in 2012, and we're excited about their
plans," said Michael Chapin, senior vice president of digital for Car
Guy Nation. "Our membership is quickly growing from partnerships within
the racing community. It makes perfect sense to team up with the leading
resource for racing news in North America."

According to a
recent release, Racer.com plans to forego its initial efforts to build
an online marketplace and instead refer readers to Car Guy Nation with
incentives and exclusive promotions. The Car Guy Nation Marketing
Partner Program was designed specifically for organizations which have
attracted a following of automotive enthusiasts in various niches, but
then have difficulty monetizing their audience outside the traditional
advertising model. By referring members to Carguynation.com, marketing
partners in return earn a percentage of the sales those members make.

DYK Automotive Acquires Robert Elgart & Son
DYK
Automotive LLC
acquired the assets of Robert Elgart & Son, a
Philadelphia-based wholesale distributor of automotive appearance and
accessory items since 1948. As a result of the acquisition, Robert
Elgart & Son joins the DYK Automotive family of companies—which
includes AP Auto, Keltner Enterprises, Superior Automotive and Twinco
Romax—creating one of the largest national distribution networks of
automotive retail products in the aftermarket.

"The acquisition
of Robert Elgart & Son is a strong complement to our current
business," says Dan Ribnick, CEO, DYK Automotive. "It further
strengthens our position as a national automotive aftermarket
distribution and manufacturing company with a commitment to maintaining a
strong regional presence."

In addition to the acquisition, DYK
Automotive also announced that its new manufacturing plant in
Wilmington, Delaware, is near completion and products have begun to ship
from the facility.

  aftermarket news, automotive aftermarket news, aftermarket business
   

Automotive Lift Institute Partners With Petty Garage
Automotive Lift Institute has partnered with Petty’s Garage to support the Petty’s Garage Performance Tour for its second year in 2013. The Performance Tour brings Petty’s Garage car designers and builders, custom parts and unique vehicles directly to enthusiasts at events across the United States. “The Performance Tour is our opportunity to bring Petty’s Garage from Randleman, North Carolina, where it all started for me and my family, directly to our fans at events around the country,” Richard Petty says. “We appreciate our partners, including ALI, Continental Tire and Forgeline Wheels, making it possible for us to connect with fellow car enthusiasts at great events like the Hot Rod Power Tour, Goodguys and select races.” A full schedule of tour stops is available on the new Petty’s Garage website.  

BrakeQuip Moves Into Larger Facilities
BrakeQuip has moved into larger facilities at 3143 Regal Drive, Alcoa, TN 37901. BrakeQuip was founded in 1998 in Australia by Fred Anderson, who owned a brake parts store and developed a concept of making brake hoses to order at the point of sale, usually while the customer waited. The concept proved so successful that Anderson developed a manufacturing system that could be easily and economically pro­duced to sell to others. Today, BrakeQuip reports that it is a leading supplier of automotive tubes, hoses and related parts and specialist tools.

Over The Hill Gang Car Club Wins Eagle One Golden Rule Award
The winner of the Eagle One 20th anniversary Award Golden Rule Award for car clubs was the Over The Hill Gang of Lake Havasu City, Arizona. Eagle One presented the club with a check for $3,000, which was donated to the non-profit help organization Women With Willpower. The club's entry form was drawn from more than 100 entries, and the random drawing was held to celebrate the 20th anniversary and allow all not-for-profit car clubs the opportunity to win the substantial donation. The club will also receive a custom-designed award plaque and a generous supply of Eagle One appearance products and Valvoline motor oil for fundraising events.

AMP Research Great American Giveaway Launches
Motorz and AMP Research have teamed up to launch the AMP Research Great American Giveaway. The contest will ask participants to provide information on an exemplary American pickup owner who goes the extra mile to serve family, friends, community and/or country. The contest, the first of several according to the two companies, will conclude on March 15. The winner will receive an AMP Research PowerStep system and a choice of one of three other eligible products from AMP Research, including the BedStep, the BedStep2 or the BedXtender HD. Visit www.motorz.tv/win-amp to submit an entry form and for contest details and official rules. The winner will be announced April 1.

Prestolite Performance Selects Don Barry as President
Prestolite Performance, producer of automotive brands such as Mr. Gasket, ACCEL and Mallory, has named Don Barry as its new president. Barry has more than 16 years of experience with 3M, including the company's automotive aftermarket business and as president of the Consumer Group Europe, based in Paris. He was a senior vice president at Dorman Products and recently the CEO at OttLite Technologies.

“Prestolite Performance has deep roots in the performance automotive category, and we will dip back into those roots in order to grow faster in the future," said Barry. "My new role on the Prestolite Performance team will be to reinvigorate our brands and add excitement to the performance automotive industry. 

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