SEMA eNews Vol. 15, No. 29, July 19, 2012

Movers & Shakers: Energy Suspension Appoints Michael Santa Cruz Director of Marketing

  aftermarket news, automotive aftermarket news, aftermarket business
As director of marketing for Energy Suspension, Michael Santa Cruz  will oversee all aspects of the company's marketing efforts by developing national brand awareness.

Energy Suspension Appoints Michael Santa Cruz Director of Marketing
Energy Suspension announced that it has appointed Michael Santa Cruz as director of marketing. Santa Cruz will oversee all aspects of the company's marketing efforts by developing national brand awareness through print and social media, and manage website redevelopment, budget, product releases, trade, consumer events and sponsorship programs. According to Energy Suspension, Santa Cruz has more than 24 years in the automotive industry and brings a diverse background of sales and marketing experience to the company.

John Force Featured During PRI Grand Opening Breakfast
During the Grand Opening Breakfast of the PRI Trade Show, 15-time NHRA
Full Throttle Funny Car Champion John Force will join Dave Despain for
live version of the Wind Tunnel TV show that airs on the Speed Channel.
"The Grand Opening Breakfast is a great racing industry tradition, and
we're excited to bring Dave back again. He's an outstanding motorsports
journalist and always brings out the best stories from the special
guests. Add John Force to the mix, and we're really going to have some
fun," said John Kilroy, producer of the PRI Trade Show. The PRI Trade
Show takes place Thursday, Friday and Saturday, November 29–December 1,
2012, in the North/South Building of the Orange County Convention Center
in Orlando, Florida. For more information, visit

New Website for Woodward Dream Cruise
Woodward Dream Cruise launched a newly designed website that the company reports is easier to navigate and is its first redesign in five years. According to the Woodward Dream Cruise President Greg Rassel, the website,, has a new look and is a more accurate representation of what the cruise is all about: family, fun and remembering the good times. The website will be updated regularly with event changes and fun facts.

Dee Zee Inc. Acquires Worldwide License Rights of Invis-A-Rack
Dee Zee Inc. has acquired the exclusive worldwide license rights of Invis-A-Rack. Dee Zee now handles manufacturing, marketing and distribution of this innovative cargo management system. Dee Zee Inc. is a manufacturer of light truck accessories that distributes to all major aftermarket segments, including warehouse distributors, mass retailers, farm store retail chains, eCommerce and big box retailers. Dee Zee will launch this new product line at the 2012 SEMA Show starting October 30, 2012 (Booth# 31037). 

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