SEMA eNews Vol. 14, No. 47, November 24, 2011

Explore Aftermarket Accessories at 49th Annual National RV Trade Show

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  SEMA's Zane Clark will present a seminar entitled, “Exploring Aftermarket Accessories: A New Revenue Stream” at the RVIA's 49th Annual National RV Trade Show.

SEMA will host a seminar at the Recreational Vehicle Industry Association’s (RVIA) 49th Annual National RV Trade Show, Tuesday, November 29, in Louisville, Kentucky. Presented by SEMA Council Director Zane Clark, the session entitled, “Exploring Aftermarket Accessories: A New Revenue Stream,” will provide attendees a glimpse into the specialty-equipment industry's influence while paralleling the similarities between accessories and RV enthusiasts.

“By focusing on the tow vehicle, both the RV and specialty-equipment industries have a tremendous opportunity to build additional revenue streams and enter growth markets,” Clark said.

As SEMA's director of councils, Clark represents the Hot Rod Industry Alliance (HRIA), Manufacturers Rep Council (MRC), Professional Restylers Organization (PRO) and the Wheel & Tire Council (WTC). As a past presenter at the National Automobile Dealers Association (NADA) Show, Clark is also a key contributor to SEMA’s annual Dealer Day program with both speaker and planning responsibilities.

Prior to joining SEMA, Clark spent 13 years running several very successful aftermarket departments for dealerships, where his responsibilities included development, marketing and the management of day-to-day operations. He has also acted as a consultant for dealerships looking to start and/or expand their accessory programs.


Exploring Aftermarket Accessories: A New Revenue Source

Date: Tuesday, November 29
Time: 2:30 p.m.–3:30 p.m.
Presenter: Zane Clark, SEMA
Location: South Wing Conference Room C108–KEC
Cost: $50 Advance/$60 Onsite

Learn more about the 49th Annual National RV Trade Show.

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