SEMA eNews Vol. 14, No. 45, November 10, 2011

Chevrolet Camaro, Ford F-Series, Fiat 500, Jeep Wrangler Drive Off With SEMA Awards

Awards, presented at the 2011 SEMA Show last Tuesday morning in Las Vegas, recognize outstanding vehicles that specialty-equipment
manufacturers believe are the best platforms for accessorizing and that
showcase this year’s coolest products. To determine winners for each category, an inventory was made of all the new-vehicle platforms on display at the 2011 SEMA Show. Those with the highest tallies drove off with the honors. This year's winners were the Chevrolet Camaro for Hottest Car, Ford F-Series for Hottest Truck, Fiat 500 for Hottest Sport Compact and Jeep Wrangler for Hottest 4x4-SUV.

Chevrolet Camaro

  SEMA Chairman Paul “Scooter” Brothers (left) awards Chris Perry, General Motors vice president global Chevrolet marketing and strategy, the SEMA Award for Hottest Car.

The Chevrolet Camaro was named the Hottest Car for the second consecutive year at the 2011 SEMA Show.

“We are honored that our
Camaro received the SEMA Award for the Hottest Car this year,” said John
Fitzpatrick, marketing manager, Chevy Performance Cars. “It’s
especially meaningful to receive an award that represents the views of
those leaders and visionaries in the specialty-equipment industry that
help drive consumer trends in the marketplace.”

Winner of the SEMA
Award for Hottest Car two years in a row, there is
little doubt that the Chevrolet Camaro remains one of the most
accessorized vehicles on the planet. The list of available performance
parts and accessories for the Camaro grows daily as its popularity

Ford F-Series

  SEMA President and CEO Chris Kersting (left) congratulates Martin Smith, Ford Motor Co. executive design director, with the SEMA Award for Hottest Truck.

The Ford F-Series was named the Hottest Truck at the 2011 SEMA Show
making it the second consecutive year to receive the SEMA Award.

A three-time SEMA Most Accessory-Friendly Truck
award winner, the F-Series from Ford is a perennial favorite with
enthusiasts and specialty-equipment manufactures. New F-Series designs
have spurred even more parts and accessories for blue-oval fans, and all
indications are that the trend will continue with the latest models.

year manufacturers from the specialty and performance industry have
come to the SEMA Show with an explosion of new products and new styling
trends displayed on the cars and trucks they view as the most popular
trendsetting models,” said Chris Kersting, SEMA’s president and CEO.
“Once again, the exhibitors’ hands-down favorite truck was the F-Series.
Given its history at the SEMA Show, it comes as no surprise that the
F-Series has emerged once again as the one exhibitors identified as the
most accessory-friendly truck.”

Fiat 500

  SEMA Chairman-Elect Nate Shelton presents Pietro Gorlier, Mopar Service, Parts & Customer Care president and CEO, with the SEMA Award for Hottest Sport Compact.

The Fiat 500 was named the Hottest Sport Compact at the 2011 SEMA Show
making it the first vehicle to take home honors in the newest SEMA Award
category and beating out a dozen competitors.

“In just its first year, our new Fiat 500 is
prominent throughout this year's SEMA Show as it is the perfect canvas
for customization," said Pietro Gorlier, president and CEO, parts & customer care, Mopar Service. “We are honored by the SEMA
Award recognition and excited by the creativity and enthusiasm of our
fans and the specialty-equipment manufacturers who continue to make the
Fiat 500 even more distinctive in the marketplace."

arriving in U.S. showrooms earlier this year, the Fiat 500 quickly
became a favorite of auto enthusiasts, specialty manufacturers and
customizers nationwide.

“Each year there are a few vehicle
models that emerge and make a strong statement about the future
direction of the specialty-equipment industry,” said Kersting. "Given its accessory-friendly style, it comes as
no surprise that the Fiat 500 has emerged as the one exhibitors
identified as the hottest sport compact.”

Jeep Wrangler

  Former SEMA Chairman Rick Rollins (left) presents Pietro Gorlier with the SEMA Award for Hottest 4x4-SUV.

The Jeep Wrangler was named the Hottest 4x4-SUV at the 2011 SEMA Show making it the second consecutive year to receive the honor.

"We are honored that our Jeep Wrangler was named hottest SUV at the SEMA show," said Gorlier. "The Jeep Wrangler is an icon that has been around for nearly 70 years. No one comes close to matching its legendary capability."

Custom parts and accessories for the Jeep Wrangler remain in high demand as owners look for ways to make their Wranglers more their own. Enthusiasm for the Wrangler has led to its winning of multiple industry awards, including the SEMA Most Accessory-Friendly SUV in 2007.

The 2011 SEMA Show features more than 2,000 exhibiting companies. While
products are available for every make and model vehicle, exhibitors are
investing more into the Chevrolet Camaro, the Fiat 500, Ford F-Series
and Jeep Wrangler than any other vehicles. Consumers, therefore, can
expect to find more options for accessorizing these vehicles.

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