SEMA eNews Vol. 14, No. 32, August 11, 2011

Restoration Marketplace Exhibitors Prep for Show Time

  Restoration 2010 Show
  Of the buyers attending the 2011 Show, 27% indicated that they're
interested in products specifically targeting the restoration/vintage
market segment.

The SEMA Show is a worldwide automotive specialty-products trade event that attracts more than 100,000 industry leaders and professionals each year and covers the entire realm of the specialty-equipment industry.

The Show is comprised of 13 categories: Business Services; Global Tire Expo—Powered by TIA; Hot Rod Alley; Mobile Electronics & Technology; Collision Repair & Refinish; Powersports & Utility Vehicles; Racing & Performance; Restoration Marketplace; Restyling & Car Care Accessories; Tools & Equipment; Trucks, SUVs and Off-Road; Wheels & Accessories; and OEM.

Each of the sections will be highlighted in SEMA eNews from now leading up to the Show, November 1–4, in Las Vegas. This week's spotlight is on the Restoration Marketplace, which is located in the Central Hall of the Las Vegas Convention Center, next to Hot Rod Alley and near the Racing & Performance section.

The restoration market includes the products and services used in returning vehicles, typically classics, to their originally manufactured or showroom condition. Many of these products are refurbished original parts, others are salvaged parts and some are reproductions. According to the 2011 SEMA Market Report, the restoration niche leveled off in 2010 after two years of decline, hitting $1.40 billion in sales at the retail level.

The study also shows that specialty-product outlets, automotive chains and mail-order companies account for the majority of restoration accessory sales. In addition, restoration enthusiasts utilize the Internet for parts information and purchases but also rely on traditional catalog mail order.

Vehicles in the restoration market typically consist of antiques manufactured prior to 1920, domestic vehicles manufactured from 1920 to World War II and post-World War II domestic vehicles and foreign vehicles. However, the term "restoration" is not restricted to only original or reproduction parts. The companies within the industry have come to embrace "restomods," which can be simply defined as restoration plus modification. Restomods use techniques or parts to improve performance or appearance that were not authentic to a vehicle's original version.

Currently, total buyer registrations for the 2011 SEMA Show are up by nearly 43%, when compared with the same time period in 2010. Of the buyers attending the 2011 Show, 27% indicated that they're interested in products specifically targeting the restoration/vintage market segment. That's nearly a 52% increase compared to the same time frame in 2010.

There are currently 63 companies exhibiting in the Restoration Marketplace section. Check out all of the exhibitors and the floorplan for the Restoration Marketplace at the 2011 SEMA Show.

Read more about the restoration products on display at the 2010 SEMA Show, as well as the current tends and state of the market from the view of experts in the industry in the August issue of SEMA News.

For an additional breakdown of the market, its products and the impact of restomods, follow this link.

Still haven't registered for the 2011 SEMA Show? Buyers are encouraged to start the process at www.SEMAShow.com by clicking on the "Attend Show" link on the homepage.

Want to exhibit at the 2011 SEMA Show? Visit www.SEMAShow.com for complete details, or get your booth today at www.SEMAShow.com/buyabooth.

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