SEMA eNews Vol. 13, No. 50, December 16, 2010

"Ample and Easily Understood Product Information Helps Sell Products"—Business Technology Chairman Bob Moore

While technology has been an undeniable force in the evolution of the
automobile, it has determined how cars and car parts are sold. From the
first handbills to newspaper and magazine advertising to broadcast
media and now the Internet, technology inevitably changes the way
manufacturers, distributors and retailers sell their wares. As
electronic cataloging has evolved over the past decade, the
availability of parts suppliers, sellers and end users to source and
find parts has gone from tedious to instantaneous—so long as sufficient
and correct product information is available. Simply put, ample and
easily understood information helps sell products. [Read more]

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