SEMA eNews Vol. 13, No. 30, July 29, 2010

Increase Sales, Reduce Returns With Clean Product Data

No one can afford to lose sales, but many companies miss out on profitability by not following one simple procedure: ensuring that they offer customers complete and informative product information. Properly presented product data can boost a company’s image, increase sales, lower product return rates and improve product exposure.

Scott O’Toole, principal and founder of RPM Data Services, is a 28-year veteran of the performance and OEM industry. In his revealing new SEMA webinar entitled “Boost Profitability With Proper Product Data,” O’Toole will explain in easy-to-understand language how using the standardized product format (PIES) will help your company sell more parts. The session is set for Thursday, August 12, 10:00 a.m.–11:00 a.m. (PDT).

Topics include:

  • Essential product information
  • Crucial quality and accuracy 
  • Bad information that causes big problems 
  • How to populate and share data 
  • Benefits of using proper data

O’Toole is a well-known industry author and speaker, and his company is a leader in the field of product data solutions, concentrating on high-performance and racing aftermarket parts distribution.

Join him live for “Boost Profitability With Proper Product Data,” or download the webinar at your convenience. Visit to register. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.

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