|To accommodate companies that still want to exhibit in the Racing & Performance, Hot Rod Alley and Restoration Marketplace sections, the Central Hall is expanding to include
the adjacent rooms in N109–114 as well as rooms N115–117 and N101–103.
With a little more than three months left until the 2010 SEMA Show kicks off November 2–5 in Las Vegas, all sections encompassing Central Hall (Racing & Performance, Hot Rod Alley and Restoration Marketplace) are reaching capacity in the existing footprint.
In order to accommodate companies still desiring to exhibit in these sections and attract potential buyers, the exhibit hall is expanding to include the adjacent rooms in N109–114 as well as rooms N115–117 and N101–103.
“This area is just a few feet from the main exhibit hall for these sections and therefore, provides the best opportunity to drive buyer traffic to the exhibitors coming in after the exhibit hall is filled to capacity,” said Jeff Pressman, ConvExx executive vice president.
“Contracts continue to come in on a daily basis, and this new area will be filled very soon. To make sure everyone is aware of this expanded section, numerous programs will be implemented, both pre-Show and on-site, to ensure everyone is directed to visit this area.”
The expansion area is also where the shuttle busses drop off, so visitors will walk through when they get off the bus in the morning and on their way back in the afternoon.