SEMA eNews Vol. 13, No. 18, May 6, 2010

More Than 1,100 SEMA Show Exhibitors Prepare to Pick Their Spots

  SEMA Show manufacturers have until May 7, 2010, to apply for the Priority Booth Space
Selection Process.

Manufacturers who have not yet applied to exhibit at the 2010 SEMA Show
have until May 7, 2010, to take part in the Priority Booth Space
Selection Process. The three-week process allows exhibitors an
opportunity to select the actual location of their SEMA Show booth, as
well as learn more about ways they can increase exposure and/or save

“The space selection process is significant because it’s the first real
step leading up to exhibiting at the SEMA Show,” said Peter
MacGillivray, SEMA Vice President of Communications and Events. “More importantly,
however, is that it allows us an opportunity to start working with
exhibitors to help maximize the return on their investment.”

Since the 2010 SEMA Show Exhibit Space Rental Agreements were made
available in March, more than 1,100 companies have committed to
exhibiting at the event. Included in this number is more than 100
first-time exhibitors.

“We’re pleased to see so many new exhibitors sign up this early in the
process,” said MacGillivray. While the SEMA Show typically includes
nearly 500 first-time exhibitors, such companies usually sign up later
in the process. “It is important that we work closely with all
exhibitors so that they are aware of all the money-saving programs that
are available. However, it’s especially critical for those exhibiting
for the first time to know about the many ways we can help them be

In addition to account representatives who work closely with exhibitors
throughout the year, SEMA Show organizers are conducting for the first
time a SEMA Show Exhibitor Summit. The three-day event scheduled for
May 25—27 is a low-cost workshop where exhibitors will meet with and
listen to Show staff and experts in Las Vegas. Open to all 2010 SEMA
Show exhibitors at absolutely no cost, registration includes hotel
accommodations and meals. The first 70 companies to register will
receive $250 that can be applied to the cost of their Freeman Show

“We’re confident that exhibitors participating in the Exhibitor Summit
will discover new ways to save money and better connect with buyers,”
said MacGillivray. “We’re looking forward to helping these exhibitors
achieve their goals.”

In order to participate in the Priority Booth Space Selection Process,
exhibitor applications must be received by May 7, 2010, along with a
deposit. Payment plan options are available to assist companies with
cash-flow issues.

The SEMA Show takes place Tuesday—Friday, November 2—5, 2010, at the
Las Vegas Convention Center. The annual trade show consistently
attracts more than 100,000 industry professionals and is not open to
the general public.

Click here to reserve booth space now for the 2010 SEMA Show. To learn more about the Exhibitor Summit, visit or call 702/450-7662, ext. 109.

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