SEMA eNews Vol. 13, No. 13, April 1, 2010

Google Pros Show How to Elevate Your Web Exposure

  Mindy Mathis, Google
  Mandy Mathis, a member of Google's automotive division, will discuss how to improve your company's search rankings in her SEMA webinar "Search Engine Marketing 101" on April 8. 

Consumers are increasingly turning to the Web to search for products, pricing and convenient shipping solutions, particularly automotive enthusiasts. A survey from the 2009 SEMA Show, for example, revealed that 72% of enthusiasts have purchased some parts and accessories online. Successful companies of the future must optimize not only their offerings, but also their knowledge of Internet marketing techniques.

In an exclusive SEMA webinar, "Search Engine Marketing 101," April 8, 10:00 a.m.—11:00 a.m., Google’s Mandy Mathis will offer expert insight into geographic targeting and optimizing Internet ads for the best possible performance.

Mathis, a member of Google’s automotive team who works with automotive websites, dealers, and parts and accessories retailers and manufacturers, will discuss the company’s own list of best practices and provide tips on how to reach the desired audience with the right message at the right time in her webinar.

Learn how to track your search-engine marketing efforts to ensure that your company is achieving the maximum return on investment.

For additional details and to register, follow this link. SEMA webinars are free for members, and just $29 for non-members.

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