SEMA eNews Vol. 13, No. 10, March 11, 2010

How to Survive in the Unforgiving Racing and Performance Market

The automotive specialty-equipment industry was born in the racing and performance segment. In fact, SEMA originally was an acronym for the Speed Equipment Manufacturer’s Association. While the name and the industry has evolved to include an array of 7,000 businesses, racing and performance still deliver the iconic images that people associate with automotive accessories. [Read more]

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