SEMA eNews Vol. 12, No. 48, December 3, 2009

SEMA's Warranty Assurance Program Prepares for National Rollout

Opportunity. Diversity. Confidence. Products. Those are a few of the keys that lock in the continuing partnership between the automakers, the vehicle dealerships and SEMA-member companies. Giving consumers the right vehicles with their preferred options is what each arm of the distribution chain strives for.

One huge chunk of that process is accessory-friendly vehicles—cars and trucks that are designed from the get-go to encourage owner personalization. A driver's experience with a car or truck skyrockets when he or she can equip it to suit personal wants and needs. When that owner can buy a vehicle and select from a vast array of specialty-equipment accessories and have them professionally installed with complete confidence, another sales channel opens.

ProPledge opens that channel.    

Read more about ProPledge in the December issue of SEMA News.

Rate this article: 
Average: 1.5 (2 votes)