SEMA eNews Vol. 12, No. 38, September 24, 2009

Movers & Shakers: Mark Mojica Joins ReadyLift; Jacob Cartmill on at Beck/Arnley; Boge America Celebrates 10 Years in the U.S.

  Tim Tarrant
  Tim Tarrant and Boge America are celebrating the company's 10 years in the United States.

Boge America,
a subsidiary of Boge Kompressoren, is celebrating its 10th anniversary
in the American market. Entering the American market in 1999, the
company positioned itself as a true competitor with its ‘S’ series
screw compressor. The company has also recently expanded its facility
in Powder Springs, Georgia. Tim Tarrant, President of Boge America, has
managed the operation since 2004.

“We have massively extended the Boge
product range over the past 12 months in order to better meet our
customer’s requirements," Tarrant says. "The larger facility will ensure we can carry
more inventory and reduce lead times for our customers."

The team at A.R.E. announced that it is creating the A.R.E. Exterminator—a 2010 Toyota Tundra designed for function, style and bug beating—for “Verminators” host Mike Masterson. "We designed the A.R.E. Exterminator to function like a work truck—with superior organization and easy access to gear—but to look like a show truck to represent Mike's company at the job site," said Bryan Baker, director of marketing, A.R.E. The "Verminators" reality TV show follows the pest management professionals of Masterson's company ISOTECH as they rid homes of rodents, cockroaches, spiders, termites and more. Watch the first product installation.

Identifix has received a Top 20 Tools Awards from MOTOR magazine for its Pegisys PC Diagnostic System featuring OTC Direct-Hit Technician—Powered by Identifix. This is the second such award for Identifix. In 2003, Identifix received a Top 20 Tools Award for Direct-Hit, Identifix's subscription-based online diagnostic information source offering real-world, proven diagnostic information.

Mark Mojica has joined the ReadyLift team as director of sales and marketing. Mojica entered the specialty aftermarket in 1987 with Rancho Suspension, where he enjoyed a successful 21 year career. He held several leadership positions, including customer service, marketing, product management and sales.

Motorator.com launched the Motorator Crew Chief Challenge offering enthusiasts a chance to win a custom crate engine and other high-end performance parts. The contest invites enthusiasts to show off their automotive knowledge and compete for “MotoRating” points by uploading videos, asking and answering tech questions, and receiving votes for the best content contributions. The person with the most MotoRating points will win the Grand Prize, and three runners-up will win First Place Prizes. One Grand Prize winner will be given their choice of either a Chevy, Ford or Mopar crate engine, custom-built and dyno tested. The engines feature the finest performance parts including: a Holley Carburetor, Holley Fuel Pump, CNC Ported Aluminum Avenger Cylinder Heads, Weiand Intake Manifold, COMP Cams “K-Kit” Valvetrain and a TCI Balancer. More information is available by visiting www.motorator.com/crew-chief-challenge.

  Jacob Cartmill
  Jacob Cartmill

Jacob Cartmill recently joined Beck/Arnley
as a product specialist. Cartmill will oversee brake hydraulics,
including calipers, master cylinders, wheel cylinders and brake hoses,
and is responsible for product management efforts, such as the
introduction of new products, determining target pricing, creating new
product packaging and researching and developing new product
applications.

The Car Care Council Women’s Board announces SKF has committed to sponsoring the 2009 Women’s Board. “SKF has been a strong supporter of the Women’s Board for many years and we are pleased to continue our sponsorship in 2009,” said Katie Noga, manager, marcom and motorsports for SKF and current president of the Car Care Council Women’s Board.

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