SEMA eNews Vol. 12, No. 37, September 17, 2009

Why You Can't Afford to Miss the 2009 SEMA Show

  Chris K

Every jobber/retailer realizes that value attracts customers. Consumers will pay a premium price if they believe that they are receiving a premium product, and they will rush to a sale if they recognize they are receiving more than they're paying for.

Value is also the goal of the SEMA Show—value for exhibitors and value for jobbers/retailers.

Read on as SEMA President Chris Kersting outlines the programs and enhancements in place for this year's Show that promise to deliver value.

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