SEMA eNews Vol. 12, No. 28, July 16, 2009

Innovators Wanted for the 2009 SEMA Show "Making Green Cool Zone"—Applications Now Available

  E85 Vette
  Corvette Racing's ethanol-powered C6.R campaigned in the 2008 American Le Mans season was a highlight of the 2008 SEMA Show's Making Green Cool Zone.

Applications are now available to exhibit in the Making Green Cool
Zone at the 2009 SEMA Show, November 3–6 in Las Vegas.

dedicated area inside the South Hall (upper level) of the Las Vegas
Convention Center recognizes the specialty-equipment industry’s
commitment to advancing green performance vehicles, products and
solutions by showcasing those companies whose creativity and innovation
in the development, deployment and marketing of green performance
technologies prove that being environmentally friendly can also be

As the government mandates higher mileage, consumers are demanding even better performance with increased mileage.

SEMA industry recognizes that being green is no longer limited to
specific segments of the market," said John Waraniak, SEMA vice
president of vehicle technology.

"The green performance
revolution is well underway. Going green is no longer an option—nearly
85% Americans consider themselves environmentalists. SEMA wants to
demonstrate that bringing more environmentally responsible vehicle
technologies and products to the marketplace doesn’t mean that you have
to sacrifice performance and the ‘coolness’ factor."

The new
generation of performance and clean diesels, advanced hybrid
powertrains, extended range and pure electric vehicles represent blank
canvases for the performance and specialty-equipment industry.
Greening-up vehicles creates new and exciting business opportunities
for SEMA members and the specialty-equipment industry.

technology being put into alternative powertrain vehicles is quite
advanced. Innovative SEMA-member companies, however, will find ways to
make new and existing vehicles go farther and faster with lighter
materials and wheels, tires with less rolling resistance, bearings and
hubs with less friction, energy recovery systems, improved aerodynamics
and more innovative ideas and products.

Many of these green
vehicle technologies will be discussed with a panel of industry leaders
and experts during the Driving Green Performance Vehicle Technology
Briefing SuperSession, Tuesday, November 3, 2009. Available at no
charge to all registered SEMA Show attendees, the seminar focuses on
green performance and SEMA’s commitment to helping keep members
informed about the latest vehicle technologies and opportunities
associated with high-performance engineering energy and fuel

The technology briefing seminar will also include
an overview of a major industry research study that SEMA conducted with
the Center for Automotive Research. The study focuses on the latest OEM
powertrain strategies, platforms and new market segments, and how they
will impact the SEMA industry.

To be eligible for the Making
Green Cool Zone, vehicles, products and technologies must be aligned
with one or more of the following categories:

  • High-Performance and Green Mobility
  • Current Powertrain Solutions
  • Future Powertrain Solutions
  • Vehicle Energy Management
  • Mobile Electronics for Green Mobility
  • Green Wheels Tires and Suspensions
  • Fast Tracking 35 mpg
  • Making Green Cool

For details/application form, visit

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