SEMA eNews Vol. 12, No. 27, July 9, 2009

Movers & Shakers: Dan Guiney Joins Tire Society's Advisory Board; Tim Myers of Alcoa; Pilot to Distribute Trimax Locks

  Dan Guiney
  Dan Guiney

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Yokohama Tire’s Director of
Technical Services Dan Guiney was appointed to the Tire Society’s advisory board. The Tire Society has 200
members representing the tire and automotive industries, as well as
academia, government agencies, independent research organizations and
more. Its mission is to “disseminate knowledge and to stimulate
development in the science and technology of tires through seminars,
technical meetings and publication of the journal Tire Science and

Alcoa named Tim Myers president of Alcoa wheel and transportation products.
He succeeds Kevin Kramer who was recently appointed president of growth
initiatives. Myers will be responsible for the
company’s forged wheels and aluminum structures, a global business that
serves the commercial vehicle, defense and automotive markets. Myers
had been Alcoa’s vice president and general manager of commercial
vehicle wheels.

Pilot Automotive and Wyers Products Group announced a strategic partnership for the distribution of Trimax Lock Products, a division of Wyers. Pilot will be responsible for retail customers, including AutoZone, Advance Auto Parts, Pep Boys, CSK/O’Reilly’s and Wal-Mart, along with selected traditional and non-traditional outlets. Trimax will continue with its current distribution.

Rhys Millen Racing  
Millen's Hyundai Genesis Coupe now uses Mishimoto’s M
Line intercooler.

Eastman & Accomplices has launched a new public relations concept,
“Take-out PR.” The program allows Eastman customers to purchase
individual PR elements, such as press releases and media lists, and
then use their own in-house resources for other elements, such as
distribution and fulfillment. The company says its a la carte approach provides customers with only the help they need while avoiding monthly
retainers and over-the-top billable agency hours. More information: Christine Eastman at

Mishimoto has partnered with Rhys
Millen Racing
and the
550hp Hyundai Genesis Coupe drift car. The car will use Mishimoto’s M
Line intercooler to keep engine temperatures under control for the
remainder of the Formula Drift season.

Mitchell 1’s Business Performance Services (BPS) program has entered into an agreement with Elite to cross-promote each company's products and services to their respective customer bases. “Elite is an amazing company that has provided thousands of shops with the business-building solutions they need to go right to the top, while Mitchell 1 has continued to offer exciting, new business services that allow shops to implement those best practices,” said Brian Warfield, senior product manager of Mitchell 1.

  Roush Mustang Special
  SPEED takes you behind the scenes of the making of the fifth-generation ROUSH Mustang, July 20.

In a move that offers product-manufacturing services to companies looking to outsource parts production, Fidanza has expanded its engineering and production capabilities through the addition of new software and state-of-the-art Haas Automation CNC machines. More information is available at

SPEED will premiere a special behind-the-scenes documentary on the making of the fifth-generation ROUSH Mustang on July 20 at 8:00 p.m. (EST). “2010 ROUSH Mustang: The Art of Performance Engineering,” highlights the journey and labor of transforming a concept sketch into reality.

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