SEMA eNews Vol. 12, No. 2, January 15, 2009

Next Week's Webinar: Social Media—A New Way to Take Your Business to the Top

Learn several ways that the right marketing plan can increase your company's website traffic. Presenter Aaron Kahlow, chairman and founder of Online Marketing Summit and managing partner of Business Online, will show you the best practices in search engine optimization (SEO), web analytics and social media (Web 2.0) to build a winning online marketing plan.

Kahlow has delivered more than 170 seminars nationwide and is frequently quoted by online marketing publications.

What: "Social Media: A New Way to Take Your Business to the Top"
When:
Thursday, January 22, 2009, 10:00 a.m.–11:00 a.m. (PST)
Presenter:
Aaron Kahlow, CEO and Founder, Online Marketing Summit (OMS)
To register: Click Here

Also, don't forget to mark your calendar for SEMA's upcoming webinar, "Business Efficiency 101: Using Product Information to Increase Sales, Boost Image and Reduce Costs."

Participants will learn the basics of standardized retail product eCataloging formats and sections of the data standards (Aftermarket Catalog Exchange Standard and Product Information Exchange Standard) in easy-to-understand layman’s terms during this webinar sponsored by the SEMA Business Technology Committee (BTC).

Presenter Scott O'Toole will demonstrate the importance of accurate product eCataloging information, and the problems that inaccurate information can cause for your specialty parts and accessories business.

What: "Business Efficiency 101: Using Product Information to Increase Sales, Boost Image and Reduce Costs"
When: Thursday, February 5, 2009, 10:00 a.m.–11:00 a.m. (PST)
Presenter: Scott O’Toole, Manager, Product Pricing and PIES Compliance, Motor State Distributing

SEMA's Webinar Program: The SEMA webinar program brings the world-class business seminars featured during the SEMA Show right to your desktop. Different business-building sessions are constantly added to the program, offering members the latest insight and practices from today’s leading speakers.

All SEMA webinars are conducted live and are open to all employees of SEMA-member companies free of charge. To participate, all you need is a computer with Internet access and a telephone. All previous SEMA webinars are available for download by clicking here. To view upcoming presentations that you can attend via telephone and Internet, click here.

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