SEMA eNews Vol. 10, No. 18, May 3, 2007

THE HOTTEST PARTS FOR ITALIAN EXOTICS

With the introduction of the new Lamborghini Murciélago Superleggera, we wanted to check on the most popular parts in the Italian exotic league.

Between March 29–April 27, Ferrari, Lamborghini and Maserati enthusiasts spent $267,000 on parts and accessories via online auction, according to data from Terapeak, a developer of market-focused research software that monitors online sales and auctions (numbers rounded to the nearest hundred).

Ferrari fans spent the most—$162,000—perhaps due to the car’s relative high volume among this class. Lambo enthusiasts spent $72,700, while Maserati faithful accounted for $32,300 (more than 10% of it spent on the Biturbo model from the '80s).

Not surprisingly, exterior parts dominated sales, Ferrari and Maserati owners favored car covers and mirrors and Lambo owners leaned toward body-kit components. Exterior accessories comprised $64,000 of total sales.

Among interior parts—the next most popular category at $17,400—steering wheels, shift knobs and shift boots were most coveted across the board.

Not surprisingly, decals and emblems did a brisk trade—Ferrari insignia alone comprising $4,500 of total sales.

Terapeak's Motors P&A Research provides sellers with access to in-depth research on the past year of online auction data and allows users to get in-depth research reports on the competition and themselves. More at www.terapeak.com/motors

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