Did you know that street performance is the largest specialty-equipment market niche? Performance parts and accessories for sports cars and musclecars have shown the most sales growth over the last few years.
The search for marketplace information is never-ending. As the economy fluctuates, new technologies emerge and changing tastes shape sales, savvy industry professionals constantly look for indicators that will aid them in making business decisions based on more than mere supposition. While no one can accurately and consistently predict the course of things, knowing which way we’re going can confirm whether we’re facing a sunset or the dawn.
Anyone who has ever walked into a retail store knows that the number of car-care options available can be overwhelming, even to the most hardcore car guy.
Whether they be OEM “dollar vehicles” or shop display cars, the aftermarket loves to promote itself through project builds and other collectible autos.
Sales of automotive specialty-equipment products continue to climb, with sales in 2012 reaching $31 billion, according to the 2013 SEMA Annual Market Report. The figure represents a 4% increase over the previous year, and marks the third consecutive year of growth.
If you haven’t noticed by now, most gasoline sold in the United States now contains ethanol. In fact, more than 90% of all gasoline contains up to 10% ethanol. The Environment Protection Agency (EPA) has mandated that ethanol usage in fuel increase from nine billion gallons per year in 2008 to just less than 14 billion gallons in 2013.
Is enthusiasm for the automobile fading among today’s youth? It’s an
important question that more and more specialty-equipment veterans are
asking, because the answer holds vast and obvious implications for the
From manufacturers and distributors to jobbers and retailers, the automotive specialty-equipment industry is built around meeting consumers’ demands.
There is little doubt that motorsports has matured as a mainstream sporting genre in the last five decades, helping to grow the performance aftermarket into a stable, nearly $30-billion industry. Of course, the hope is that both motorsports and the industry will also stay forever young amid this maturation, with fresh new faces rejuvenating the racing scene and manufacturers continuing to revitalize their product lines. So which racing segments are “young” today, and how does the industry engage them?
Through its Mopar service, parts and customer-care brand, Chrysler Group
LLC and Fiat S.p.A now offer more than 25,000 quality-tested parts and
accessories in more than 130 countries.