According to the “SEMA Young Accessorizers Report,” as young drivers get older, they gain more control over their vehicles and enter the customization culture.
Despite media reports to the contrary, young people still have an interest in cars and accessorization.
A fresh redesign of SEMA's Market Research landing page offers a more user-friendly format for viewing and accessing the latest reports and market studies.
Estimates show that the specialty-equipment market’s largest vehicle segment is pickups, with parts and accessories for them topping $12 billion in 2016.
SEMA has partnered with Experian to create the Vehicles In Operation (VIO) Program, which provides SEMA members the opportunity to take a deeper dive into United States vehicle registration data on the makes and models most relevant to their businesses.
While new offerings, technology and an improving economy bode well for wheel and tire market sales in 2015, there are also impediments that may deflate some of the optimism.
While the current sales are far from the boom of the late ’90s and early 2000s, the compact-performance segment continues to show a slow climb of consistent growth over the past few years.
Virtually synonymous with the earliest days of the automotive specialty-equipment industry, hot rodding never seems to grow old. In fact, the market segment has remained incredibly resilient, even in the face of the recently bumpy economy.
A new study, "UPS Pulse of the Online Shopper for Automotive Parts & Accessories Buyers," highlights new findings about online consumers that can help automotive aftermarket suppliers compete more effectively.
Knowledge can be the difference between you and your competition. The SEMA Market Research team works hard to provide you with the information needed to maintain a prosperous business. A variety of market research reports are available to SEMA members, most at no charge.