Business Tools

DODGE SECOND-HAND PARTS AND ACCESSORIES MARKET CLEARS MORE THAN $4M LAST MONTH

With spy shots of the forthcoming Dodge Challenger coming from our own photographers and leaking onto the Web, it was time to check on the state of the Dodge parts and accessories online market. Since the Dodge badge encompasses everything from trucks to muscle cars to turbocharged compact cars, our findings run the entire spectrum of Dodge enthusiasts.

TAP INTO NICHE MARKETS AND STREAMLINE YOUR INVENTORY—SEMA WEBCASTS SHOW YOU HOW

The urban lifestyle market is a form of vehicle customization that embodies the flamboyance, culture and lifestyle of young, urban (city-dwellers) drivers. Tune into this webinar, Thursday, July 26, 10 a.m. (PST), presented by SEMA’s market research department, and learn how to cash in on this profitable opportunity.

How to Participate
During the webinar, you’ll be able to interact and ask questions via computer or over the phone. Simply follow these steps:

AHEAD OF NEW C-CLASS LAUNCH, MERCEDES-BENZ ACCESSORIES AVERAGING NEARLY $2 MILLION A MONTH ONLINE

With the 2008 Mercedes-Benz C-class sedan to appear in U.S. showrooms later this summer, the online market for C-class parts and accessories is nearly $2 million per month strong, despite a recent leveling off in sales.

Since January, C-class parts and accessory sales via online auction have averaged $1,795,00 a month, peaking in March at $1,908,000 total sales (numbers rounded to nearest hundred) according to data from Terapeak, a developer of market-focused research software that monitors online sales and auctions.

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