International Research

Malaysia National Automotive Policy

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Malaysia is ASEAN’s largest motor vehicle market with more than 500,000 vehicles sold annually, and 90% of that manufactured or assembled domestically. Malaysia is the only country in Southeast Asia producing its own cars. Its policy of protecting the national carmakers – Proton and Perodua – drove many foreign car manufacturers to Thailand, which adopted an open-door policy.

 

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Korea Automotive Aftermarket

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Korea is the number six car maker in the world, and its automotive aftermarket is estimated at $2.2 billion. As more import passenger cars enter Korea, and Korean consumers gain more appetites for high quality auto parts and accessories, the import automotive aftermarket is forecast to grow steadily. If the on-going Free Trade Agreement (FTA) negotiations between the U.S. and Korea conclude successfully, it will have a significantly favorable impact for U.S. auto aftermarket suppliers, as it will lift the eight percent duty Korea currently levies on automotive parts imports. However, U.S. suppliers need to be aware of the fierce competition from long-established domestic suppliers, joint ventures, and imports from Japan, China and Europe among others.

 

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Japan Auto Parts and Accessories Industry for Aftermarket

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Japan is the second only to the United States in terms of the number of motor vehicles on the road and accounts for an estimated ten percent of the world total of approximately 700 million units. Of the 74.65 million registered motor vehicles in Japan, 55.99 million are passenger cars, 16.78 million are trucks, and 0.23 million are buses. Other specialized vehicles represent 1.65 million units.

 

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Japan Automobile Industry

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With annual automotive production of 10,799,659 motor vehicles in 2005, Japan is the world's second largest automobile producing country after the United States. Japan's total domestic auto-related output, including automobiles, auto bodies, parts and accessories, was estimated to be worth more than 45.8 trillion yen in 2004 ($416 billion at 110 yen/dollar), the most recent full year for which data is available. This represents more than 16.1 percent of Japan's total annual manufacturing output. In addition, auto-related industries in Japan are believed to account for one out of every ten jobs in the country.

 

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Hungary Automotive Parts and Equipment Market

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The market for automobiles in Hungary has been robust since the mid-1990s, helped by the rise of personal disposal income and the easing of available credit. Although new car sales have stagnated recently, due to an influx of used cars from Western Europe, following the elimination of import tariffs when Hungary joined the EU in 2004, the trends still augur well. In 2004, Hungary had about 281 cars per 1,000 people, versus 362 cars per 1,000 people in Greece, which has the lowest per-capita car ownership in the EU-15. So there is room to grow, especially since the average age of vehicle is 11.7 years.

 

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Hungary Automotive Tuning Segment

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The overall car fleet in Hungary consists of 2.8 million automobiles representing over forty brands. While the overall automotive parts market was valued at USD 1.2 billion, the market for performance and tuning products in Hungary was assessed to be around USD 20 million in 2004, with a growth rate of 2-3 percent per annum. The most popular products in this sector are aluminum wheel rims, chrome-styling, high performance exhaust systems, hi-fi entertainment systems, dashboard computers, sport air filters, chip tuning as well as neon lighting products. Entering the Hungarian market will require a careful selection of good quality product mix at an attractive price level and working with the local distributor to create product awareness and focus on market exposure.

 

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Germany the Market for Automotive Tires

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Although the German tire market experienced significant positive growth from 2004 to 2005, this growth was unevenly distributed across sub-sectors. The greatest sales growth took place in the replacement tire market for winter tires, which for the first time outsold summer tires in 2005 due to public debates about the implementation of a winter tire requirement and because of heightened interest in road safety. Other growth markets were run-flat tires, which are becoming standard issue on an increasing number of new cars, as well as off-road tires, which are growing in sales as sports utility vehicles (SUVs) gain popularity in Germany. Additionally, as the German domestic passenger vehicle market continues to recover, sales of tires for new cars are experiencing strong growth. These trends are expected to continue through 2006.

 

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Germany the Market for Automotive Parts and Services

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Germany is the third largest manufacturer of passenger cars and commercial vehicles in the world, behind only the United States and Japan. Nearly one in ten vehicles produced worldwide originates in Germany. In 2005, the German automotive industry exported goods worth EUR 156 billion, with over EUR 19 billion in exports to the United States, its most important trading partner. Amounting to 19.1% of all German exports, automobiles and automotive parts are Germany’s most important export goods. The German automotive industry is thus highly export-oriented and competitive: of the 5.35 million passenger cars built in Germany in 2005, 70.9% were sold to foreign markets.

 

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German Market for Motorcycles and Scooters

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October 11 through 15, 2006 in Cologne, Germany, is the world’s largest trade fair for motorcycles and scooters. This fair is the industry’s meeting place and a perfect platform for your product! The product range being represented extends from motorized vehicles through components and accessories to clothing and other gear for motorcyclists.

 

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France Motorcycle Market

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The French motorcycle market has shown significant growth potential over the past few years. While light motorcycles (<125cc), especially scooters, remain the most popular models, motorcycles with higher horsepower have also been popular. The market as a whole improved in 2005.

 

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