Trends And Forecasts Reports
SEMA Future Trends Report
About this product:
 | Want to know what economic, consumer, and industry trends are in store for the next few years? Explore this and much in the new SEMA Future Trends Report. This report, published twice a year, includes economic and industry data and forecasts to give you the insights you need to help move your business into the future. The report includes:
Visit our updated research page for streamlined download: www.sema.org/research |
Shopping Habits: In-Store & Online
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The Shopping Habits: In-Store & Online report examines where specialty-equipment products are sold, how they are researched, and what products our consumers tend to purchase depending on whether they favor online-only, in-store only, or a mixture of retail channels. The report includes data on consumer purchases of specialty-equipment products in 2015.
The report includes:
- Background on the overall size of the specialty-equipment market
- Information on how much of our industry’s products are sold through in-store and online channels
- How our consumers research new product ideas
- How purchase habits and vehicle ownership/usage compare among consumers that buy parts exclusively online, exclusively in-store, and from a mix of both channels.
- Key takeaways based on our findings
Specialty-Equipment Consumer Purchase Journey Report
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The Specialty-Equipment Consumer Purchase Journey report provides a look at how our core enthusiasts shop for parts and accessories. The report includes information on the specialty-equipment market , a look at the different types of consumers in our industry, and how the most engaged and enthusiastic consumers go from a new project idea to researching part specs to the final purchase.
The report includes:
- Information on the size and composition of our industry’s retail market
- Profile of the different types of specialty-equipment consumers
- Profile of where enthusiasts go for inspiration, research, and purchase
- Three key purchase paths showing the touchpoints during shopping
U.S. Light Vehicle Fleet Snapshot
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The U.S. Light Vehicle Fleet Snapshot offers a look at the passenger cars and light trucks on the road, tailored specifically to our industry. The report includes data from the SEMA Member VIO program (powered by Experian Automotive) on current vehicle registrations, along with info from other SEMA research intended to help you understand the following: what vehicles are out there, what kind of opportunity they represent, and how you can use this data to help grow your business.
The report includes:
- An overview of what vehicles are currently on the road in the U.S.
- Additional details on specific vehicle segments
- Hypothetical case studies on how the data can be used
- Examples of the data members can access using the SEMA Member VIO Program
- Where to go for more information
This content is for SEMA Members only.
SEMA Consumer Segmentation Report
About this product:
The SEMA Consumer Segmentation Report establishes a baseline of consumer groups, which we will use to structure ongoing research efforts. This project was commissioned specifically to help members better serve the broad base of consumers within the industry. It also creates a common framework for the industry as a whole to talk about—and market to—consumers.
2012 SEMA Market Update - Q1
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The SEMA Market Update is a regularly published report that tracks industry and economic trends affecting the $30 billion specialty-equipment industry.
Each update contains current topics that provide SEMA members new research or information sources to better understand changes in the industry.
2011 SEMA Show Opinion Leader Program
About this product:
For the third consecutive year, the Opinion Leader Program was conducted in conjunction with the 2011 SEMA Show in order to keep SEMA-member companies in tune with the current behavior and attitudes of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.
This consumer focused program was designed to collect the views and observations of selected automotive enthusiasts who were well connected in through car clubs, discussion boards and social media, making them “opinion leaders” capable of spreading the word about new products to other enthusiasts and friends. These opinion leaders were invited to attend the 2011 SEMA Show on Thursday and Friday and asked to review new products, vehicles and trends. Four focus groups were conducted on site in conjunction with this program.
The report contains an in depth anaylsis of what we learned from the 2011 participants through the focus groups.
2011 SEMA Market Update - Q2
About this product:
The SEMA Market Update is a regularly published report that tracks industry and economic trends affecting the $28 billion specialty-equipment industry. Each update contains current topics that provide SEMA members new research or information sources to better understand changes in the industry.
2011 Accessory Influence Report
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A new study commissioned by SEMA indicates that aftermarket products influence about 1,180,000 new-vehicle sales each year. The automotive marketing research and consultancy firm AutoPacific collected and analyzed consumer data to quantify the effect that accessorization has on the sale of new vehicles. The resulting report, "Influence of Accessories on New-Vehicle Sales", details the findings.
2008 Trends and Forecasts - Q4 Update
About this product:
The specialty-equipment industry took a hit in 2008 as consumers scaled back their purchases—new vehicle sales dropped 35% during the third quarter alone, for example—but depending on the type of consumers analyzed, spending varied significantly. “Mainstream” consumers, those less likely to view automotive customization as a hobby or lifestyle, were often targeted by specialty-equipment companies as they began marketing to the general vehicle-buying public. As consumers, in general, cut back on new-vehicle purchases and subsequent personalization of newly acquired vehicles, much of the specialty-equipment industry suffered.