Annual Market Studies
2019 SEMA Market Report
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 | The SEMA Market Report provides an overview on the state of the U.S. specialty-equipment market. The 2019 report includes data collected from consumers and other sources to deliver broad insight into this $44.6 billion industry. The report includes:
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2018 SEMA Market Report
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 | The SEMA Market Report provides an overview on the state of the specialty-equipment market. The 2018 report includes data collected from consumers and other sources to deliver broad insight into this $43 billion industry. The report includes:
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2017 SEMA Market Report
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 | The SEMA Market Report provides an overview on the state of the specialty-equipment market. The 2017 report includes data collected from consumers and other sources to deliver broad insight into this $41 billion industry. The report includes:
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2016 SEMA Market Report
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 | The SEMA Market Report provides an overview on the state of the specialty-equipment market. The 2016 report includes data collected from businesses, consumers, and other sources to deliver broad insight into this $39 billion industry. The report includes:
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2015 SEMA Market Report
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 | The SEMA Market Report provides an overview on the state of the specialty-equipment market. For the first time ever, the 2015 report includes new data collected from 20,000 consumers and delivers depth on this $36 billion industry. The report includes:
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2014 SEMA Annual Market Report
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 | SEMA's Annual Market Report provides the industry with an overview of the state of the specialty-equipment market. In 2013, overall retail sales reached more than $33 billion, marking the fourth year of growth.The Report Includes:
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2013 SEMA Annual Market Report
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SEMA's Annual Market Report provides the industry with an overview of the state of the specialty-equipment market. In 2012, the overall retail sales reached nearly $31 billion, marking the third year of growth.
The report includes:
- The overall size of the specialty-equipment market
- Sales within specialty-equipment segments and niches
- Consumer purchase patterns
- Industry and economic trends
- Vehicle sales trends
2012 SEMA Annual Market Report
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SEMA's Annual Market Report provides the industry with an overview of the state of specialty-equipment market. In 2011, the overall retail sales reached nearly $30 billion, marking the second year of growth.
The report includes:
- The overall size of the specialty-equipment market
- Sales within specialty-equipment segments and niches
- Consumer purchase patterns
- Industry and economic trends
- Vehicle sales trends
2011 SEMA Annual Market Report
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The 2011 SEMA Market Study will provide you an overview of where the specialty-equipment market stands at the end of 2010 and provide some historical comparisons to put those results in context.Throughout the report, the specialty-equipment market will be shown in two basic category designations:
Three Segments: These are broad product categories: Appearance and Accessory Products; Racing and Performance Products; and Wheels, Tires, and Suspension.
Nine Niches: These categories focus on the application and usage of the product; Truck, Off-Road, Racing, Compact Performance, Street Performance, Restyling, Restoration, Custom, and Other.
The information for this report is compiled from a variety of sources, including interviews with manufacturers, wholesalers, and retailers, consumer surveys, and government data.
2010 Annual Market Report
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The SEMA Market Report provides a review of the automotive specialty equipment market, a somewhat difficult to define subset of the much broader automotive aftermarket industry. Within the specialty sector, SEMA tracks nine primary niches, each of which is broken into three product categories. This report is intended to help SEMA member companies identify opportunities and trends and to make better business decisions by presenting the most complete and accurate data available.Lang Marketing Resources, Inc. was selected by SEMA to conduct the research and analyze the findings for the 2010 SEMA Market Study. Lang conducted telephone interviews, internet surveys and mailed questionnaires to manufacturers, WDs, retailers and consumers to collect the data.
In addition to the data and analysis provided by Lang Marketing Resources, the report includes data from Hedges and Company, Technometrica, and SEMA's show and research departments.